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Contemporary design works in the chocolate market

Stora Enso Oyj

Published on

Contemporary design works in the chocolate market (photo: Administrator)

Como é que se lança um produto confeccionado com chocolate destinado a um novo grupo de consumidores? Este Outono, a Cadbury Limited introduziu no mercado uma embalagem de chocolate com um design moderno para atrair consumidores jovens. A cartolina Performa da Stora Enso Packaging Boards possibilitou a criação de um design que difere das alternativas convencionais. Esta cartolina branqueada que contém CTMP e possui um revestimento mineral passou também nos rigorosos testes referentes a sabores e cheiros, realizados pela Cadbury.

Contemporary design works in the chocolate market

Stora Enso Oyj

Published on

Contemporary design works in the chocolate market (photo: Administrator)

Hvordan får man en ny kundegruppe til å interessere seg for et klassisk produkt som sjokolade? Denne høsten har Cadbury Limited introdusert en sjokoladepakning med moderne design for å fange opp unge forbrukere. Kartongmaterialet Performa fra Stora Enso Packaging Boards har gjort det mulig å lage en pakning som skiller seg ut i mengden. Den blekede, belagte kartongen med CTMP i mellomlaget har også passert Cadburys strenge smak- og lukttester.

Contemporary design works in the chocolate market

Stora Enso Oyj

Published on

Contemporary design works in the chocolate market (photo: Administrator)

Come pensereste di lanciare un prodotto dell'industria dolciaria, dedicato ad una nuova fascia di consumatori? Quest'autunno la Cadbury Limited ha lanciato una nuova confezione per cioccolatini dal design moderno, per attirare i consumatori più giovani. Il cartoncino da imballaggio Perfoma della Stora Enso ha permesso di creare un design rivoluzionario che si differenzia molto dalle alternative tradizionali. Il cartoncino bianchito, patinato con sostanze minerali e contenente pasta CTMP (chemi termomeccanica) ha inoltre superato brillantemente i rigidi test organolettici della Cadbury.

Contemporary design works in the chocolate market

Stora Enso Oyj

Published on

Contemporary design works in the chocolate market (photo: Administrator)

Hvordan lancerer man et chokoladeprodukt til et nyt kundesegment? Cadbury Limited introducerede dette efterår en chokoladeindpakning i moderne design for at tiltrække unge forbrugere. Stora Enso Packaging Boards Performa-karton har gjort det muligt at frembringe et design, der skiller sig ud fra konventionelle alternativer. Den mineralbestrøgne sulfatkarton tilsat CTMP har også bestået Cadburys strenge smags- og lugtetests.

Contemporary design works in the chocolate market

Stora Enso Oyj

Published on

Contemporary design works in the chocolate market (photo: Administrator)

How do you launch a chocolate confectionery product for a new consumer group? This autumn Cadbury Limited introduced a chocolate pack with a modern design to attract young consumers. Stora Enso Packaging Boards' Performa board has made it possible to create a design that differs from conventional alternatives. The bleached, mineral coated board containing CTMP has also passed Cadbury's stringent taste and odour tests.

Contemporary design works in the chocolate market

Stora Enso Oyj

Published on

Contemporary design works in the chocolate market (photo: Administrator)

Comment lancer une nouvelle confiserie chocolatée destinée à un nouveau groupe de consommateurs? Cet automne, Cadbury Limited a lancé sur le marché britannique un nouvel emballage de chocolat destiné aux jeunes, les « Miniature Heroes ». Le carton Performa de Stora Enso Packaging Boards a permis de créer un emballage totalement différent des emballages habituels. Ce carton blanchi, à base de pâte chimico-thermomécanique recouverte de matière minérale, a aussi passé avec succès les rigoureux tests de goût et d'odeur de Cadbury.

Contemporary design works in the chocolate market

Stora Enso Oyj

Published on

Contemporary design works in the chocolate market (photo: Administrator)

Hur får man en ny kundgrupp att intressera sig för en klassisk produkt som choklad? Under hösten lanserade Cadbury Limited en modern formgiven chokladförpackning i syfte att attrahera unga konsumenter. Kartongmaterialet Performa från Stora Enso Packaging Boards har gjort det möjligt att skapa en förpackning som skiljer sig från mängden. Den blekta bestrukna kartongen med CTMP i mittskiktet har klarat Cadburys hårda krav på smak- och luktegenskaper.

Contemporary design works in the chocolate market

Stora Enso Oyj

Published on

Contemporary design works in the chocolate market (photo: Administrator)

Cómo lanzar un producto de chocolate para un nuevo grupo de consumidores? Este otoño Cadbury Limited introdujo un envase de chocolates de moderno diseño para conquistar a la franja joven de los consumidores. El cartoncillo Performa, de Stora Enso Packaging Boards, ha hecho posible la creación de un diseño que se diferencia claramente de las alternativas convencionales. El cartoncillo blanqueado Performa, que incluye pastas químicas termomecánicas (CTMP) y estucado mineral, ha superado las estrictas pruebas de sabor y de olor de Cadbury.

Digital IR thermometer with remote sensor configuration sets new priceperformance standards

Raytek Corporation

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Digital IR thermometer with remote sensor configuration sets new priceperformance standards (photo: Administrator)

New infrared thermometers from U.S. company, Raytek Corporation, combine smart digital electronics and fiber optics for efficient operation in harsh environments. Reported by the company to offer the best price/performance standards currently available, the FA models in the Marathon Series have an overall range of 250 to 3000 C. Features include operating software with Windows programs for remote sensor configuration.

Vichy goes for the Ensocoat packaging concept

Stora Enso Oyj

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Vichy goes for the Ensocoat packaging concept (photo: Administrator)

Les "Laboratoires Industriels de Vichy (LIDV)", membre du Groupe L'Oréal, utilise désormais le carton Ensocoat fabriqué par la "Stora Enso Consumer Packaging Boards'". Grâce à cette nouvelle formule d'emballage, Vichy dispose d'un carton d'une pureté et d'une luminosité exceptionnelles pour emballer ses produits protecteurs de la peau. Vichy a décidé d'utiliser Ensocoat pour la totalité de ses emballages en carton.