A Christmas card with 44,000 variations

/INS. Iggesund Paperboard’s tradition of producing sophisticated Christmas cards continues. One says every single snowflake is unique and so will the Christmas card 2016 also be. This year Iggesund has created a snowflake that can be folded in many thousands of possible variations, from crystal white to winter blue colours.

The card consists of seven die-cut snowflakes with each side printed with a different pattern. These 14 variations can then be folded to create more than 44,000 different patterns. The design is the brainchild of German designer Peter Dahmen, who in recent years has specialised in digital finishing, often together with the Israeli print house Highcon. The snowflake created by the card’s recipient then encloses a card made of Invercote Metalprint 359 g/m2 with shades of cyan printed on metal foil and the traditional Christmas greeting on the reverse side.

“Digital finishing is an exciting field and Iggesund’s Christmas card is one of the most sophisticated commissions I’ve done in this area,” says Peter Dahmen. “In theory the project could be done using traditional die-cutting tools but with an edition of this size that would be much more expensive because then you have to remove the excess strips of paperboard manually.”

Highcon’s design engineer Yaron Eshel supported Dahmen in the creative process.

“I got the idea for the card the night before I was to fly to Israel,” Dahmen explains. “I was having trouble getting to sleep but when the idea came to me I had to jump out of bed and write it down before it went out of my head.”

During the flight the next day he refined the drawings on his iPad and showed them to Eshel on arrival.

“When he said it could be done using Highcon’s process, the basics fell into place.”

Dahmen has worked both with digital and traditional die cutting and creasing and is very familiar with all the techniques. But he says digital technology makes it possible to do more fine adjustments at the last minute.

“After you get the cutting tool and see how it functions, you may realise your idea won’t work quite the way you’d thought, or that a few more adjustments would raise the quality of the end result. Then digital technology gives me as a designer greater freedom because usually there’s no time to wait for a mechanical adjustment to the cutting tool.”

Iggesund Paperboard’s motive for producing sophisticated Christmas cards is not only to send an elegant greeting to its customers.

“We’re actively looking for new solutions and techniques, or innovative uses of traditional methods, that can inspire our customers around the world. The Christmas card is a printed sample which shows what people can achieve with our paperboards, Invercote and Incada,” explains Iggesund Paperboard’s project manager Anna Adler, who has about a dozen such cards to her credit so far.

Caption: This year’s Christmas card made of Invercote from Iggesund Paperboard can be enjoyed in more than 44,000 different ways, offering the ultimate in versatility.© Iggesund

Iggesund

Iggesund Paperboard is part of the Swedish forest industry group Holmen, one of the world’s 100 most sustainable companies listed on the United Nations Global Compact Index. Iggesund’s turnover is just over €500 million and its flagship product Invercote is sold in more than 100 countries. The company has two brand families, Invercote and Incada, both positioned at the high end of their respective segments. Since 2010 Iggesund has invested more than €380 million to increase its energy efficiency and reduce the fossil emissions from its production.

Iggesund and the Holmen Group report all their fossil carbon emissions to the Carbon Disclosure Project. The environmental data form an integral part of an annual report that complies with the Global Reporting Initiative’s highest level of sustainability reporting. Iggesund was founded as an iron mill in 1685, but has been making paperboard for more than 50 years. The two mills, in northern Sweden and northern England employ 1500 people.

Further information:

Staffan Sjöberg
Public Relations Manager
staffan.sjoberg@iggesund.com

Iggesund Paperboard
SE-825 80 Sweden
Tel: +4665028256
Mobile: +46703064800
www.iggesund.com

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Head office Iggesund Paperboard
Iggesund Paperboard AB
SE-825 80 Iggesund
Sweden / Sverige
Phone: +46 650 280 00
Fax: +46 650 288 00

info@iggesund.com

www.iggesund.com

Press contact

Staffan Sjöberg
Phone: +46 650 282 56
Mobile: +46 70 306 48 00

Staffan.Sjoberg@iggesund.com

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The Iggesund Mill

Making the world’s best paperboard is easy. You need water, carbon dioxide and sunlight to grow a seedling into a tree. Then you need sustainable forest management that can deliver first-class timber. There must be a pulp mill and a paperboard mill, and then distribution channels to get the paperboard to everyone who wants to use it. Most important of all, though, to the manufacture of Invercote are the skilled professionals who do their best – people who are proud of what they achieve and do not compromise on the quality of their work. Iggesunds Mill has traditions stretching back to 1685. Throughout that time dedicated individuals have done their utmost to use the renewable forest to benefit other people.

A world-class mill

Iggesund Mill (including Strömsbruk Mill) in Sweden is one of the most advanced, fully integrated pulp and paperboard mills in the world. Not least thanks to our long term majority owner, we have very well invested mills. There are many benefits having an integrated saw mill – we manage raw material together and we can use all the waste from their production to either make pulp or energy. In return we feed the saw mill with steam used to dry the timber. At Iggesund Mill, 100% of the pulp used to make Invercote is produced on location and pumped wet to the board machine. This means that we use no market pulp. Not drying the pulp preserves some mechanical properties of the fibres.

This advanced technology – hundreds of metres of paperboard machines – is controlled by employees with various forms of special expertise. The machines work around the clock and year round to produce tonne after tonne of dazzling white paperboard. Technical perfection and numerical control processes are all well and good but for excellent results you also need team spirit and a good working atmosphere. Invercote’s unique properties are the result of the interplay between expertise, a positive spirit and cutting-edge technology.

Actively investing in bioenergy

In 2012 the new recovery boiler was inaugurated at Iggesund Mill, an investment made possible by the long term perspective of our majority owner. With it in operation, the mill produces all the heat it needs, and can also provide district heating to the nearby community. It also produces nearly all the electricity needed for the mill, and is connected to the grid to be able to output excess electricity if needed. As the new boiler was trimmed into operation, it drastically reduced a lot of emissions between 2013 and 2014: fossil CO2 by >85%, particles by ~45% and sulphur by ~35%

With the installation and trimming of the new recovery boiler, emissions to air have reduced drastically from already low levels – graph being updated shortly. Measurements have shown that only 1% of particles in the air of Iggesund village comes from the mill. The majority of particles comes from domestic fire places and cars.

Care for our customers and their businesses

Paperboard must be there when the customer needs it. All the quality features in the world are meaningless if the deliveries don’t arrive in time. Delivery precision is a high priority. A maritime transport system guarantees overseas customers receive shipments with the lowest possible environmental impact. The service doesn’t stop there. Every tonne of Invercote comes with access to documentation and knowledge about how to make best use of the paperboard. The knowledge and market-based technical support provided by Iggesund, help customers to achieve dazzling end results and optimal production economics.

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