Sustainability and availability won the race for Incada

/ins After the Brexit referendum, Windles, one of the UK’s leading printers specialising in greeting cards and high end packaging, had cause to review its supply of paper and paperboard. After careful consideration, the company decided on the domestically produced paperboard Incada from Iggesund Paperboard, who have driven a powerful marketing campaign to create awareness of the product.

“But the choice was not only nationalistic. We tried to look at all aspects – price neutrality, availability, quality and everything that is included in the concept of total cost of ownership,” explains Windles’ Managing Director Bruce Podmore.

Windles moved into new premises in Thame, Oxfordshire, a couple of years ago. The factory was designed with long-term sustainability in mind. It is heated 80% with biomass, as the company extracts all the required energy from all the pallet wood it previously had to pay to get rid of. Nearby is another building designed to help the local bat population reproduce, a facility which Bruce Podmore calls “the bat cave”. Also on site is “the badger hotel”, a badger sett that was purpose built to house the local badgers.

“The most important aspects of our decision to choose Incada as our house paperboard were our desire to reduce our carbon footprint, plus Incada’s availability. With alternative manufacturers offering lead times of about 15 weeks, we would have needed a buffer of stocks to compensate for disruptions in the supply chains. That costs money, and more than we had expected,” Podmore continues.

“The lead times we can get for Incada with its production facility in Cumbria are significantly shorter than many of our previous supply arrangements,” he adds. “It’s also important not to underestimate the value of learning complete mastery of a material if it’s something you use often.”

Windles buys its paperboard via the merchant Antalis, and the collaboration with Iggesund was cemented when the two companies jointly visited the mill at Workington for a review of Incada’s performance and environmental properties.

“For us it’s ideal to have a high-quality paperboard that is made nearby,” Podmore says. “Minimal shipments, short lead times and very good print results are quite simply a winning combination. And from a British perspective it’s also positive that we are buying input goods whose manufacture creates jobs in the UK.”

With regard to print properties, he says that Incada is one of the whitest paperboards on the market with an impressive surface smoothness, which also provides stability for creative cold foil, the process Windles is renowned for.

“Printing will be a dream where you don’t have to think about the yellowness of a board when designing. Glossy and matt finishes, and true baby blues and pinks are achievable without compensation – and there’s a huge improvement in lead times and fantastic service from the mill, plus we can guarantee the quality,” he says. “In addition, at Windles we are always striving to act in the most environmentally responsible way we can, which is why the fit of Incada being produced in the UK and at a mill using biomass for its energy is so important to us. Quite simply, we believe it is the right thing to do.”

Caption 1:Bruce Podmore at “the bat cave”, a building designed to help the local bat population reproduce, a requirement for Windles present location.

Caption 2:“For us it’s ideal to have a high-quality paperboard that is made nearby,” Bruce Podmore, Managing Director of Windles, says. “Minimal shipments, short lead times and very good print results are quite simply a winning combination. And from a British perspective it’s also positive that we are buying input goods whose manufacture creates jobs in the UK.”

Caption 3:Windles, one of the UK’s leading printers specialising in greeting cards and high end packaging, chose Incada for both availability and excellent print result.

Iggesund

Iggesund Paperboard is part of the Swedish forest industry group Holmen, one of the world’s 100 most sustainable companies listed on the United Nations Global Compact Index. Iggesund’s turnover is just over €500 million and its flagship product Invercote is sold in more than 100 countries. The company has two brand families, Invercote and Incada, both positioned at the high end of their respective segments. Since 2010 Iggesund has invested more than €380 million to increase its energy efficiency and reduce the fossil emissions from its production.

Iggesund and the Holmen Group report all their fossil carbon emissions to the Carbon Disclosure Project. The environmental data form an integral part of an annual report that complies with the Global Reporting Initiative’s highest level of sustainability reporting. Iggesund was founded as an iron mill in 1685, but has been making paperboard for more than 50 years. The two mills, in northern Sweden and northern England employ 1500 people.

Further information:

Staffan Sjöberg
Public Relations Manager
staffan.sjoberg@iggesund.com

Iggesund Paperboard
SE-825 80 Sweden
Tel: +4665028256
Mobile: +46703064800


www.iggesund.com

Rating:

vote data

Let us know if you are going to use this press release. Thank you!



Head office Iggesund Paperboard
Iggesund Paperboard AB
SE-825 80 Iggesund
Sweden / Sverige
Phone: +46 650 280 00
Fax: +46 650 288 00

info@iggesund.com

www.iggesund.com

Press contact

Staffan Sjöberg
Phone: +46 650 282 56
Mobile: +46 70 306 48 00

Staffan.Sjoberg@iggesund.com

Via social media

The Iggesund Mill

Making the world’s best paperboard is easy. You need water, carbon dioxide and sunlight to grow a seedling into a tree. Then you need sustainable forest management that can deliver first-class timber. There must be a pulp mill and a paperboard mill, and then distribution channels to get the paperboard to everyone who wants to use it. Most important of all, though, to the manufacture of Invercote are the skilled professionals who do their best – people who are proud of what they achieve and do not compromise on the quality of their work. Iggesunds Mill has traditions stretching back to 1685. Throughout that time dedicated individuals have done their utmost to use the renewable forest to benefit other people.

A world-class mill

Iggesund Mill (including Strömsbruk Mill) in Sweden is one of the most advanced, fully integrated pulp and paperboard mills in the world. Not least thanks to our long term majority owner, we have very well invested mills. There are many benefits having an integrated saw mill – we manage raw material together and we can use all the waste from their production to either make pulp or energy. In return we feed the saw mill with steam used to dry the timber. At Iggesund Mill, 100% of the pulp used to make Invercote is produced on location and pumped wet to the board machine. This means that we use no market pulp. Not drying the pulp preserves some mechanical properties of the fibres.

This advanced technology – hundreds of metres of paperboard machines – is controlled by employees with various forms of special expertise. The machines work around the clock and year round to produce tonne after tonne of dazzling white paperboard. Technical perfection and numerical control processes are all well and good but for excellent results you also need team spirit and a good working atmosphere. Invercote’s unique properties are the result of the interplay between expertise, a positive spirit and cutting-edge technology.

Actively investing in bioenergy

In 2012 the new recovery boiler was inaugurated at Iggesund Mill, an investment made possible by the long term perspective of our majority owner. With it in operation, the mill produces all the heat it needs, and can also provide district heating to the nearby community. It also produces nearly all the electricity needed for the mill, and is connected to the grid to be able to output excess electricity if needed. As the new boiler was trimmed into operation, it drastically reduced a lot of emissions between 2013 and 2014: fossil CO2 by >85%, particles by ~45% and sulphur by ~35%

With the installation and trimming of the new recovery boiler, emissions to air have reduced drastically from already low levels – graph being updated shortly. Measurements have shown that only 1% of particles in the air of Iggesund village comes from the mill. The majority of particles comes from domestic fire places and cars.

Care for our customers and their businesses

Paperboard must be there when the customer needs it. All the quality features in the world are meaningless if the deliveries don’t arrive in time. Delivery precision is a high priority. A maritime transport system guarantees overseas customers receive shipments with the lowest possible environmental impact. The service doesn’t stop there. Every tonne of Invercote comes with access to documentation and knowledge about how to make best use of the paperboard. The knowledge and market-based technical support provided by Iggesund, help customers to achieve dazzling end results and optimal production economics.

Publications