Carton of the Year: Natural beauty gains a tactile frame

/INS. The packaging for ambuja, a natural skin care collection from Legart Forschungsatelier, was the big winner at the 2015 ProCarton ECMA Awards when it was voted Carton of the Year. The winning packaging is made of Invercote G 200 g/m2 from Iggesund Paperboard and has an exciting opening and closure mechanism that makes excellent use of Invercote’s structural properties.

“I’m very pleased at their victory and I congratulate them,” comments John Mitchell, who is responsible for Iggesund’s European sales to converters and brand owners. “Their solution is brave and innovative and they’ve succeeded in combining a bold structural design with creating a tactile and high-quality experience for the consumer.”

“And of course we are especially pleased when Invercote is used to create packaging that has a really distinctive design and stands out on the retail shelves.”

Extremely elegant colouring scheme and perfect choreography when opening and closing: only very few packs express the value of their contents so distinctly. The focus is on aesthetics which reflect the technological advance and uniqueness of the brand. The concept’s central idea is based on “organic” opening according to the principles of nature – like a fruit or blossom.

The sound effect comes as a surprise and rounds off the experience perfectly: when closing the lid, the product is covered with an audible click and is kept safe at the same time. The sound of the magnetic fastener highlights the unique feeling of holding something precious in your hands, something that is both durable and sustainable.

The natural harmony of this composition can only be realised with paperboard. The reactions of customers with an affinity for design were extremely positive. Its uniqueness makes this carton a powerful positioning aid in this luxury segment as well as offering superior presentation options.

The jury was also enthusiastic in its statement:

“This is a carton that was a joy to interact with. Whilst the feel of the carton in-hand was lovely and smooth here was a carton that really impressed the judges on opening as it opened with a flip top where the rest of the pack opened beautifully and partway down the corner to reveal the product. The ace was the audible ‘click’ sound that the pack made when closed and the flip top closing almost spring-like. When several senses can be engaged, including sound, then that makes for a very interesting consumer pack.”

The packaging was converted by the Austrian firm Offsetdruckerei Schwarzach for the brand owner Legart Forschungsatelier. The structural design is by Herwig Bischof and Johannes Gautier. The latter also did the graphic design. The packaging is made of Invercote G 200 g/m2 from Iggesund Paperboard.

Caption 1: The Carton of the Year award went to the packaging for ambuja, a skin care collection from Legart Forschungsatelier. The carton is made by Offsetdruckerei Schwarzach of Invercote G from Iggesund Paperboard. © Iggesund

Caption 2: John Mitchell, Director Converters and End Users at Iggesund Paperboard. © Iggesund

Iggesund

Iggesund Paperboard is part of the Swedish forest industry group Holmen, one of the world’s 100 most sustainable companies listed on the United Nations Global Compact Index. Iggesund’s turnover is just over €500 million and its flagship product Invercote is sold in more than 100 countries. The company has two brand families, Invercote and Incada, both positioned at the high end of their respective segments. Since 2010 Iggesund has invested more than €380 million to increase its energy efficiency and reduce the fossil emissions from its production.

Iggesund and the Holmen Group report all their fossil carbon emissions to the Carbon Disclosure Project. The environmental data form an integral part of an annual report that complies with the Global Reporting Initiative’s highest level of sustainability reporting. Iggesund was founded as an iron mill in 1685, but has been making paperboard for more than 50 years. The two mills, in northern Sweden and northern England employ 1500 people.

Further information:

Staffan Sjöberg
Public Relations Manager
staffan.sjoberg@iggesund.com

Iggesund Paperboard
SE-825 80 Sweden
Tel: +4665028256
Mobile: +46703064800
www.iggesund.com

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Head office Iggesund Paperboard
Iggesund Paperboard AB
SE-825 80 Iggesund
Sweden / Sverige
Phone: +46 650 280 00
Fax: +46 650 288 00

info@iggesund.com

www.iggesund.com

Press contact

Staffan Sjöberg
Phone: +46 650 282 56
Mobile: +46 70 306 48 00

Staffan.Sjoberg@iggesund.com

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The Iggesund Mill

Making the world’s best paperboard is easy. You need water, carbon dioxide and sunlight to grow a seedling into a tree. Then you need sustainable forest management that can deliver first-class timber. There must be a pulp mill and a paperboard mill, and then distribution channels to get the paperboard to everyone who wants to use it. Most important of all, though, to the manufacture of Invercote are the skilled professionals who do their best – people who are proud of what they achieve and do not compromise on the quality of their work. Iggesunds Mill has traditions stretching back to 1685. Throughout that time dedicated individuals have done their utmost to use the renewable forest to benefit other people.

A world-class mill

Iggesund Mill (including Strömsbruk Mill) in Sweden is one of the most advanced, fully integrated pulp and paperboard mills in the world. Not least thanks to our long term majority owner, we have very well invested mills. There are many benefits having an integrated saw mill – we manage raw material together and we can use all the waste from their production to either make pulp or energy. In return we feed the saw mill with steam used to dry the timber. At Iggesund Mill, 100% of the pulp used to make Invercote is produced on location and pumped wet to the board machine. This means that we use no market pulp. Not drying the pulp preserves some mechanical properties of the fibres.

This advanced technology – hundreds of metres of paperboard machines – is controlled by employees with various forms of special expertise. The machines work around the clock and year round to produce tonne after tonne of dazzling white paperboard. Technical perfection and numerical control processes are all well and good but for excellent results you also need team spirit and a good working atmosphere. Invercote’s unique properties are the result of the interplay between expertise, a positive spirit and cutting-edge technology.

Actively investing in bioenergy

In 2012 the new recovery boiler was inaugurated at Iggesund Mill, an investment made possible by the long term perspective of our majority owner. With it in operation, the mill produces all the heat it needs, and can also provide district heating to the nearby community. It also produces nearly all the electricity needed for the mill, and is connected to the grid to be able to output excess electricity if needed. As the new boiler was trimmed into operation, it drastically reduced a lot of emissions between 2013 and 2014: fossil CO2 by >85%, particles by ~45% and sulphur by ~35%

With the installation and trimming of the new recovery boiler, emissions to air have reduced drastically from already low levels – graph being updated shortly. Measurements have shown that only 1% of particles in the air of Iggesund village comes from the mill. The majority of particles comes from domestic fire places and cars.

Care for our customers and their businesses

Paperboard must be there when the customer needs it. All the quality features in the world are meaningless if the deliveries don’t arrive in time. Delivery precision is a high priority. A maritime transport system guarantees overseas customers receive shipments with the lowest possible environmental impact. The service doesn’t stop there. Every tonne of Invercote comes with access to documentation and knowledge about how to make best use of the paperboard. The knowledge and market-based technical support provided by Iggesund, help customers to achieve dazzling end results and optimal production economics.

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