Adopt a Tree: A new venture from Iggesund

/INS. “The forests are our planet’s lungs and a prerequisite for our long-term survival. Our well-managed forests transform carbon dioxide into life-giving oxygen and function as nature’s own carbon sink,” says Iggesund Paperboard’s CEO Annica Bresky, as she enthusiastically describes the company’s new venture, Adopt a Tree.

This spring Iggesund Paperboard began handing out gift cards. The cards have a symbolic rather than monetary value: the company will plant ten trees in honour of each person who chooses to activate their card. A forest area ready for replanting in Nianfors in the Swedish province of Hälsingland has been reserved and has space for enough tree seedlings for up to 3,000 customers.

“We want to make it clear to all our customers that the price of Invercote or Incada includes replanting which will give us at least as much new forest as the amount we harvested,” Bresky continues. “We’d like people to know that our paperboard material is one of only a few packaging materials that actually gives something back to nature.”

Iggesund is part of the Holmen Group, which is on the United Nations list of the world’s 100 most sustainable companies. The Group produces more than 30 million tree seedlings annually as a key part of its replanting strategy. Swedish law states that anyone who harvests forests is also responsible for replanting them. In practice this means that at least three seedlings must be planted for each tree that is felled.

“Of course we would still have planted these new trees to meet our obligations under the law and as part of good forest husbandry,” Bresky adds. “But many of our customers around the world are not aware of the responsibility for replanting that is part of our business offering. We want anyone who buys Invercote or Incada to know that their purchase includes a replanting programme which ensures that the forest resources are intact or even increasing.”

Iggesund uses tree fibres and water in its production process. The fibres can be recycled several times before their biogenic energy can finally be made use of via combustion. The water introduced into the process is purified in a two-stage process before use. After use it is purified in three more stages and then returned to the sea.

“I’m proud to work in a company that places such a high priority on sustainability,” Bresky says. “We are a large process industry but our environmental impact is tiny compared with that of most other industries.”

The Holmen Group, which includes Iggesund Paperboard, has felling and replanting statistics going back to 1948 which prove that the Group’s forest resources are constantly increasing. Not once since then has the Group ever felled more timber than the annual growth in its forests.

“The Holmen Group was founded more than 400 years ago and Iggesund has existed since 1685. In all that time we have made our living from what the forests give us. Over time we’ve learned to balance our use of the timber to be in harmony with the forest’s growth. In a hundred years from now we will still be in balance,” Bresky says.

“It’s important to us that all our customers realise how we take responsibility for our forests, and that they understand that the price of Invercote or Incada always includes a healthy replanting programme to replace the trees that have been used up,” she adds.

Adopt a Tree is part of Iggesund’s broad-ranging service concept called Care by Iggesund. The concept includes everything that supports the products Invercote and Incada – from technical support in local markets to the paperboard expertise offered by the company in a variety of reference works.

“We don’t just want our customers to buy our paperboard – we also want them to get the most out of it,” comments Arvid Sundblad, Vice President Sales and Marketing and in charge of global sales. “All our documentation, together with our team of technicians, who are out in the local markets and who have experience from projects and operations similar to those of our customers, exists to ensure this.”

Caption 1: Iggesund and the Holmen Group produce more than 30 million seedlings annually to ensure regrowth in their forests.© Iggesund

Caption 2: “It’s important to us that all our customers realise how we take responsibility for our forests, and that they understand that the price of Invercote or Incada always includes a healthy replanting programme to replace the trees that have been used up,” emphasises Annica Bresky, CEO of Iggesund Paperboard.© Iggesund

www.iggesund.com/giftcard


Iggesund

Iggesund Paperboard is part of the Swedish forest industry group Holmen, one of the world’s 100 most sustainable companies listed on the United Nations Global Compact Index. Iggesund’s turnover is just over €500 million and its flagship product Invercote is sold in more than 100 countries. The company has two brand families, Invercote and Incada, both positioned at the high end of their respective segments. Since 2010 Iggesund has invested more than €380 million to increase its energy efficiency and reduce the fossil emissions from its production.

Iggesund and the Holmen Group report all their fossil carbon emissions to the Carbon Disclosure Project. The environmental data form an integral part of an annual report that complies with the Global Reporting Initiative’s highest level of sustainability reporting. Iggesund was founded as an iron mill in 1685, but has been making paperboard for more than 50 years. The two mills, in northern Sweden and northern England employ 1500 people.

Further information:

Staffan Sjöberg
Public Relations Manager
staffan.sjoberg@iggesund.com

Iggesund Paperboard
SE-825 80 Sweden
Tel: +4665028256
Mobile: +46703064800
www.iggesund.com

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Head office Iggesund Paperboard
Iggesund Paperboard AB
SE-825 80 Iggesund
Sweden / Sverige
Phone: +46 650 280 00
Fax: +46 650 288 00

info@iggesund.com

www.iggesund.com

Press contact

Staffan Sjöberg
Phone: +46 650 282 56
Mobile: +46 70 306 48 00

Staffan.Sjoberg@iggesund.com

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The Iggesund Mill

Making the world’s best paperboard is easy. You need water, carbon dioxide and sunlight to grow a seedling into a tree. Then you need sustainable forest management that can deliver first-class timber. There must be a pulp mill and a paperboard mill, and then distribution channels to get the paperboard to everyone who wants to use it. Most important of all, though, to the manufacture of Invercote are the skilled professionals who do their best – people who are proud of what they achieve and do not compromise on the quality of their work. Iggesunds Mill has traditions stretching back to 1685. Throughout that time dedicated individuals have done their utmost to use the renewable forest to benefit other people.

A world-class mill

Iggesund Mill (including Strömsbruk Mill) in Sweden is one of the most advanced, fully integrated pulp and paperboard mills in the world. Not least thanks to our long term majority owner, we have very well invested mills. There are many benefits having an integrated saw mill – we manage raw material together and we can use all the waste from their production to either make pulp or energy. In return we feed the saw mill with steam used to dry the timber. At Iggesund Mill, 100% of the pulp used to make Invercote is produced on location and pumped wet to the board machine. This means that we use no market pulp. Not drying the pulp preserves some mechanical properties of the fibres.

This advanced technology – hundreds of metres of paperboard machines – is controlled by employees with various forms of special expertise. The machines work around the clock and year round to produce tonne after tonne of dazzling white paperboard. Technical perfection and numerical control processes are all well and good but for excellent results you also need team spirit and a good working atmosphere. Invercote’s unique properties are the result of the interplay between expertise, a positive spirit and cutting-edge technology.

Actively investing in bioenergy

In 2012 the new recovery boiler was inaugurated at Iggesund Mill, an investment made possible by the long term perspective of our majority owner. With it in operation, the mill produces all the heat it needs, and can also provide district heating to the nearby community. It also produces nearly all the electricity needed for the mill, and is connected to the grid to be able to output excess electricity if needed. As the new boiler was trimmed into operation, it drastically reduced a lot of emissions between 2013 and 2014: fossil CO2 by >85%, particles by ~45% and sulphur by ~35%

With the installation and trimming of the new recovery boiler, emissions to air have reduced drastically from already low levels – graph being updated shortly. Measurements have shown that only 1% of particles in the air of Iggesund village comes from the mill. The majority of particles comes from domestic fire places and cars.

Care for our customers and their businesses

Paperboard must be there when the customer needs it. All the quality features in the world are meaningless if the deliveries don’t arrive in time. Delivery precision is a high priority. A maritime transport system guarantees overseas customers receive shipments with the lowest possible environmental impact. The service doesn’t stop there. Every tonne of Invercote comes with access to documentation and knowledge about how to make best use of the paperboard. The knowledge and market-based technical support provided by Iggesund, help customers to achieve dazzling end results and optimal production economics.

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