Iggesund Paperboard at the top again

/INS. Paperboard manufacturer Iggesund Paperboard’s market-leading brands Invercote and Incada are again among the three most valuable brands on the European paperboard market, concludes a newly released brand survey of European paperboard converters and brand owners done by Opticom International Research.

The converters chose Invercote as the clear leader, significantly ahead of number two, Performa from Stora Enso. Incada placed third among the 14 brands that qualified for the list of European leaders, according to the converters. Value for money and quality consistency are the most important factors for converters’ choice of paperboard. Their highest service priorities are availability and delivery reliability.

“We rarely comment negatively about Incada’s quality and we always receive excellent technical service,” said a UK converter specialising in cosmetics and other beauty products.

“Invercote has been our main paperboard choice for many years and it functions well in our production,” said another UK converter with a more general focus.

“We’re incredibly pleased and proud of our wonderful and strong brands, which are so important to our customers, colleagues and businesses,” comments Charlotte Lagerwald, Marketing Strategy Director, who is responsible for managing and caring for Iggesund’s brands. “When our customers and other stakeholders also rank us so highly, it proves we are doing the right things and also helping our customers to be successful.”

Both the company Iggesund Paperboard and its product brands Invercote and Incada have a high and growing recognition factor. Given that Iggesund’s competitors, Stora Enso and Metsä Board, are both considerably bigger companies, this high recognition is even more notable.

Opticom also produces a corresponding ranking of paperboard brands based on interviews with owners of consumer brands in six market segments: dry foods, chilled & frozen foods, chocolate & confectionary, wines & spirits, fragrances, cosmetics & beauty care, and pharmaceuticals. Both Invercote and Incada are the leaders with a wide margin, coming first and second respectively in the segments of fragrances and cosmetics & beauty care.

“Of course the study is limited to Europe but it still reinforces our sales reasoning as we try to broaden and increase our sales in both Asia and the US,” comments Arvid Sundblad, VP Sales & Marketing and in charge of Iggesund Paperboard’s global sales. “Our new service solutions in Asia and on the US West Coast give us a new competitiveness in these markets that we previously lacked. In addition, European brand owners who manufacture in Asia can now be more secure in knowing that they can use Invercote there as well.”

Caption: Invercote is the most valuable brand on the European paperboard market and Iggesund Paperboard’s other brand, Incada, is ranked third. The photo shows a card with extreme laser cutting designed by Van Heertum Design, Tilburg, the Netherlands. © Iggesund


Iggesund Paperboard is part of the Swedish forest industry group Holmen, one of the world’s 100 most sustainable companies listed on the United Nations Global Compact Index. Iggesund’s turnover is just over €500 million and its flagship product Invercote is sold in more than 100 countries. The company has two brand families, Invercote and Incada, both positioned at the high end of their respective segments. Since 2010 Iggesund has invested more than €380 million to increase its energy efficiency and reduce the fossil emissions from its production.

Iggesund and the Holmen Group report all their fossil carbon emissions to the Carbon Disclosure Project. The environmental data form an integral part of an annual report that complies with the Global Reporting Initiative’s highest level of sustainability reporting. Iggesund was founded as an iron mill in 1685, but has been making paperboard for more than 50 years. The two mills, in northern Sweden and northern England employ 1500 people.

Further information:

Staffan Sjöberg
Public Relations Manager

Iggesund Paperboard
SE-825 80 Sweden
Tel: +4665028256
Mobile: +46703064800


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Head office Iggesund Paperboard
Iggesund Paperboard AB
SE-825 80 Iggesund
Sweden / Sverige
Phone: +46 650 280 00
Fax: +46 650 288 00



Press contact

Staffan Sjöberg
Phone: +46 650 282 56
Mobile: +46 70 306 48 00


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The Iggesund Mill

Making the world’s best paperboard is easy. You need water, carbon dioxide and sunlight to grow a seedling into a tree. Then you need sustainable forest management that can deliver first-class timber. There must be a pulp mill and a paperboard mill, and then distribution channels to get the paperboard to everyone who wants to use it. Most important of all, though, to the manufacture of Invercote are the skilled professionals who do their best – people who are proud of what they achieve and do not compromise on the quality of their work. Iggesunds Mill has traditions stretching back to 1685. Throughout that time dedicated individuals have done their utmost to use the renewable forest to benefit other people.

A world-class mill

Iggesund Mill (including Strömsbruk Mill) in Sweden is one of the most advanced, fully integrated pulp and paperboard mills in the world. Not least thanks to our long term majority owner, we have very well invested mills. There are many benefits having an integrated saw mill – we manage raw material together and we can use all the waste from their production to either make pulp or energy. In return we feed the saw mill with steam used to dry the timber. At Iggesund Mill, 100% of the pulp used to make Invercote is produced on location and pumped wet to the board machine. This means that we use no market pulp. Not drying the pulp preserves some mechanical properties of the fibres.

This advanced technology – hundreds of metres of paperboard machines – is controlled by employees with various forms of special expertise. The machines work around the clock and year round to produce tonne after tonne of dazzling white paperboard. Technical perfection and numerical control processes are all well and good but for excellent results you also need team spirit and a good working atmosphere. Invercote’s unique properties are the result of the interplay between expertise, a positive spirit and cutting-edge technology.

Actively investing in bioenergy

In 2012 the new recovery boiler was inaugurated at Iggesund Mill, an investment made possible by the long term perspective of our majority owner. With it in operation, the mill produces all the heat it needs, and can also provide district heating to the nearby community. It also produces nearly all the electricity needed for the mill, and is connected to the grid to be able to output excess electricity if needed. As the new boiler was trimmed into operation, it drastically reduced a lot of emissions between 2013 and 2014: fossil CO2 by >85%, particles by ~45% and sulphur by ~35%

With the installation and trimming of the new recovery boiler, emissions to air have reduced drastically from already low levels – graph being updated shortly. Measurements have shown that only 1% of particles in the air of Iggesund village comes from the mill. The majority of particles comes from domestic fire places and cars.

Care for our customers and their businesses

Paperboard must be there when the customer needs it. All the quality features in the world are meaningless if the deliveries don’t arrive in time. Delivery precision is a high priority. A maritime transport system guarantees overseas customers receive shipments with the lowest possible environmental impact. The service doesn’t stop there. Every tonne of Invercote comes with access to documentation and knowledge about how to make best use of the paperboard. The knowledge and market-based technical support provided by Iggesund, help customers to achieve dazzling end results and optimal production economics.