A quality paperboard reduced the total cost

/INS. “Choosing the right paperboard reduced the cost of the entire production,” says Gary Peeling, CEO of the family-owned printers Precision Printing in Barking in east London. “Not only that — if we’d taken the cheap route in choosing a material, we couldn’t have done the job.”

In the autumn of 2013 he was asked to do what must be the ultimate dream job for any digital printer. American Express planned to do a direct mailing to 280,000 customers in the UK. “Think Big — Shop Small” was the theme and aimed to persuade cardholders to make discounted purchases in small shops on a particular day. The date set was the 7 December and the 280,000 mailings had to reach Amex’s customers well in advance.

The mailing was designed by Ogilvy, London and involved several challenges. It was in a concertina format and the background colour in the bleed area was also black, which can create considerable risk of cracking at the folds.

“If we’d used a standard paperboard — any of them — we’d have been forced to laminate the paperboard at a cost of £14,000 to avoid cracks,” Gary explains. “By choosing Invercote Creato from Iggesund Paperboard we didn’t have to laminate because it doesn’t crack after you’ve creased it.”

The benefits didn’t stop there. Lamination would also have made it impossible to machine fold the mailings because there would have been a stronger crease rebound. The alternative would have been to hand fold and hand pack the 280,000 units.

“Then we would simply not have finished the job in time,” Gary says. “Invercote Creato functioned perfectly in our process and increased our productivity in an impressive way. Such effects are rarely visible in small jobs but with a bigger print run the effects on both productivity and overall economy become very obvious.”

The question of why digital printing was chosen at all for a job with such a large edition size is itself interesting. Only a few years ago people said it was hardly worthwhile to digitally print editions over 500. In this case, one cause of the improved productivity was that Precision Printing decided early on to invest in an HP Indigo 10000 with a larger sheet size than the digital standard.

“Now we can get five A4 sheets from a print sheet instead of just two, which of course reduces the total cost per unit. That, combined with the ability to personalise in four colours instead of doing a laser printing, was the key reason behind the decision to digitally print the edition,” Gary concludes.

For more than a decade people have said that personalisation will become an important driver of digital printing’s development. Perhaps Precision Printing’s job for American Express proves that elegant personalisation can in fact be more important than constantly striving for the lowest unit cost.

Caption:“Invercote is far from being the cheapest option if you only look at the price per kilo but its properties enabled us to save £14,000 by not having to laminate,” says Gary Peeling, CEO of Precision Printing, which digitally printed 280,000 copies of a mailing for an American Express campaign.© Iggesund

About Iggesund

Iggesund Paperboard is part of the Swedish forest industry group Holmen, one of the world’s 100 most sustainable companies listed on the United Nations Global Compact Index. Iggesund’s turnover is just over €500 million and its flagship product Invercote is sold in more than 100 countries. The company has two brand families, Invercote and Incada, both positioned at the high end of their respective segments. Since 2010 Iggesund has invested more than €380 million to increase its energy efficiency and reduce the fossil emissions from its production.

Iggesund and the Holmen Group report all their fossil carbon emissions to the Carbon Disclosure Project. The environmental data form an integral part of an annual report that complies with the Global Reporting Initiative’s highest level of sustainability reporting. Iggesund was founded as an iron mill in 1685, but has been making paperboard for more than 50 years. The two mills, in northern Sweden and northern England employ 1500 people.

Further information:

Staffan Sjöberg
Public Relations Manager

Iggesund Paperboard
SE-825 80 Sweden
Tel: +4665028256
Mobile: +46703064800


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Head office Iggesund Paperboard
Iggesund Paperboard AB
SE-825 80 Iggesund
Sweden / Sverige
Phone: +46 650 280 00
Fax: +46 650 288 00



Press contact

Staffan Sjöberg
Phone: +46 650 282 56
Mobile: +46 70 306 48 00


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The Iggesund Mill

Making the world’s best paperboard is easy. You need water, carbon dioxide and sunlight to grow a seedling into a tree. Then you need sustainable forest management that can deliver first-class timber. There must be a pulp mill and a paperboard mill, and then distribution channels to get the paperboard to everyone who wants to use it. Most important of all, though, to the manufacture of Invercote are the skilled professionals who do their best – people who are proud of what they achieve and do not compromise on the quality of their work. Iggesunds Mill has traditions stretching back to 1685. Throughout that time dedicated individuals have done their utmost to use the renewable forest to benefit other people.

A world-class mill

Iggesund Mill (including Strömsbruk Mill) in Sweden is one of the most advanced, fully integrated pulp and paperboard mills in the world. Not least thanks to our long term majority owner, we have very well invested mills. There are many benefits having an integrated saw mill – we manage raw material together and we can use all the waste from their production to either make pulp or energy. In return we feed the saw mill with steam used to dry the timber. At Iggesund Mill, 100% of the pulp used to make Invercote is produced on location and pumped wet to the board machine. This means that we use no market pulp. Not drying the pulp preserves some mechanical properties of the fibres.

This advanced technology – hundreds of metres of paperboard machines – is controlled by employees with various forms of special expertise. The machines work around the clock and year round to produce tonne after tonne of dazzling white paperboard. Technical perfection and numerical control processes are all well and good but for excellent results you also need team spirit and a good working atmosphere. Invercote’s unique properties are the result of the interplay between expertise, a positive spirit and cutting-edge technology.

Actively investing in bioenergy

In 2012 the new recovery boiler was inaugurated at Iggesund Mill, an investment made possible by the long term perspective of our majority owner. With it in operation, the mill produces all the heat it needs, and can also provide district heating to the nearby community. It also produces nearly all the electricity needed for the mill, and is connected to the grid to be able to output excess electricity if needed. As the new boiler was trimmed into operation, it drastically reduced a lot of emissions between 2013 and 2014: fossil CO2 by >85%, particles by ~45% and sulphur by ~35%

With the installation and trimming of the new recovery boiler, emissions to air have reduced drastically from already low levels – graph being updated shortly. Measurements have shown that only 1% of particles in the air of Iggesund village comes from the mill. The majority of particles comes from domestic fire places and cars.

Care for our customers and their businesses

Paperboard must be there when the customer needs it. All the quality features in the world are meaningless if the deliveries don’t arrive in time. Delivery precision is a high priority. A maritime transport system guarantees overseas customers receive shipments with the lowest possible environmental impact. The service doesn’t stop there. Every tonne of Invercote comes with access to documentation and knowledge about how to make best use of the paperboard. The knowledge and market-based technical support provided by Iggesund, help customers to achieve dazzling end results and optimal production economics.