Paperboard gift cards, in the spotlight at ‘sustainable’ EEBAFTAs

/ins When the British Academy of Film and Television Arts was planning the 73rd Awards organisers were keen to take a step towards greater sustainability. One of the big changes for 2020 saw the traditional prestigious gift bags given to the nominees and presenters replaced with a sustainable gifting wallet, filled with a selection of plastic-free experience and gift cards made of paperboard.

The alternative gifting wallet from sustainability travel goods company Groundtruth, made of recycled plastic was filled with cards loaded with services and experiences from EEBAFTA’s Official Film Awards Partners. The cards are Green Gift Cards® made by the UK company Livewire. The base material is Invercote Duo paperboard manufactured by the Swedish company Iggesund, whose wood pulp comes from their own well-managed and certified forests.

Australian actor Rebel Wilson made reference to the cards and wallet in her gag filled, but topical speech in recognition of the sustainability changes. The cards’ luxurious and gleaming impression has been enhanced by laminating them with a natural, cellulose laminate from Celanese. The gift cards are certified Plastic Free and their manufacture releases 97 per cent less fossil carbon dioxide than a corresponding plastic card. They are recyclable and can be disposed of in ordinary household waste streams.

BAFTA’s considered approach to the material used in the eco gifting wallet and paperboard gift cards has resulted in nominal environmental impact. It is a true reflection of the organisation’s global focus on bringing together the film, games and television industries to tackle their environmental impact and to encourage screen audiences to act for a sustainable future.

BAFTA is just the latest in a series of organisations and companies to switch from plastic to paperboard for their cards. Others that have taken the step include IKEA, Sky, Amazon and Selfridges.

 “The debate over the use of plastic is making people ask why fossil fuel based materials should be used for something that’s used just a few times when there are better alternatives with much less of a climate impact,” comments Graham Lycett, Founder of Green Gift Cards, who also expressed his satisfaction with how sales of the paperboard cards are taking off.


Caption: BAFTA’s environmentally friendly gifting wallet containing Green Gift Cards® made of Invercote was given to the nominees and presenters at the annual awards at the beginning of February. The gifting wallet itself is made of recycled plastic and was presented in a bag made from cassava root, which is fully biodegradable.



Iggesund Paperboard is part of the Swedish forest industry group Holmen, one of the world’s 100 most sustainable companies listed on the United Nations Global Compact Index. Iggesund’s turnover is just over €500 million and its flagship product Invercote is sold in more than 100 countries. The company has two brand families, Invercote and Incada, both positioned at the high end of their respective segments. Since 2010 Iggesund has invested more than €380 million to increase its energy efficiency and reduce the fossil emissions from its production.

Iggesund and the Holmen Group report all their fossil carbon emissions to the Carbon Disclosure Project. The environmental data form an integral part of an annual report that complies with the Global Reporting Initiative’s highest level of sustainability reporting. Iggesund was founded as an iron mill in 1685, but has been making paperboard for more than 50 years. The two mills, in northern Sweden and northern England employ 1500 people.


Further information:

Staffan Sjöberg

Sustainability Manager


Iggesund Paperboard

Market Communications

SE-825 80 Iggesund

Mobil +46 70 - 306 48 00






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Head office Iggesund Paperboard
Iggesund Paperboard AB
SE-825 80 Iggesund
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Phone: +46 650 280 00
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The Iggesund Mill

Making the world’s best paperboard is easy. You need water, carbon dioxide and sunlight to grow a seedling into a tree. Then you need sustainable forest management that can deliver first-class timber. There must be a pulp mill and a paperboard mill, and then distribution channels to get the paperboard to everyone who wants to use it. Most important of all, though, to the manufacture of Invercote are the skilled professionals who do their best – people who are proud of what they achieve and do not compromise on the quality of their work. Iggesunds Mill has traditions stretching back to 1685. Throughout that time dedicated individuals have done their utmost to use the renewable forest to benefit other people.

A world-class mill

Iggesund Mill (including Strömsbruk Mill) in Sweden is one of the most advanced, fully integrated pulp and paperboard mills in the world. Not least thanks to our long term majority owner, we have very well invested mills. There are many benefits having an integrated saw mill – we manage raw material together and we can use all the waste from their production to either make pulp or energy. In return we feed the saw mill with steam used to dry the timber. At Iggesund Mill, 100% of the pulp used to make Invercote is produced on location and pumped wet to the board machine. This means that we use no market pulp. Not drying the pulp preserves some mechanical properties of the fibres.

This advanced technology – hundreds of metres of paperboard machines – is controlled by employees with various forms of special expertise. The machines work around the clock and year round to produce tonne after tonne of dazzling white paperboard. Technical perfection and numerical control processes are all well and good but for excellent results you also need team spirit and a good working atmosphere. Invercote’s unique properties are the result of the interplay between expertise, a positive spirit and cutting-edge technology.

Actively investing in bioenergy

In 2012 the new recovery boiler was inaugurated at Iggesund Mill, an investment made possible by the long term perspective of our majority owner. With it in operation, the mill produces all the heat it needs, and can also provide district heating to the nearby community. It also produces nearly all the electricity needed for the mill, and is connected to the grid to be able to output excess electricity if needed. As the new boiler was trimmed into operation, it drastically reduced a lot of emissions between 2013 and 2014: fossil CO2 by >85%, particles by ~45% and sulphur by ~35%

With the installation and trimming of the new recovery boiler, emissions to air have reduced drastically from already low levels – graph being updated shortly. Measurements have shown that only 1% of particles in the air of Iggesund village comes from the mill. The majority of particles comes from domestic fire places and cars.

Care for our customers and their businesses

Paperboard must be there when the customer needs it. All the quality features in the world are meaningless if the deliveries don’t arrive in time. Delivery precision is a high priority. A maritime transport system guarantees overseas customers receive shipments with the lowest possible environmental impact. The service doesn’t stop there. Every tonne of Invercote comes with access to documentation and knowledge about how to make best use of the paperboard. The knowledge and market-based technical support provided by Iggesund, help customers to achieve dazzling end results and optimal production economics.