Iggesund expands its presence in North America

/INS. Iggesund Paperboard is expanding distribution in the US making its flagship product Invercote available coast to coast. Increasing interest in Invercote’s unique properties from brand owners on the West Coast, and some key new business acquisitions made expanding west a natural next step.

Iggesund Paperboard has established an inventory position and sheeting capabilities in Pomona, CA with the objective of making Invercote readily available for quick turn market demand. The primary goal is to be able to serve the commercial print and packaging cluster in California and beyond.

“We’ve been in the US for more than thirty years but our distribution footprint has been concentrated on the east coast,” explains Rickard Österlindh, President Iggesund Americas. “Now is the time to increase our presence on the West Coast, where we know there is a density of brand owners who will appreciate the quality level we offer with Invercote.”

Iggesund will focus its sales & marketing efforts on premium packaging and graphical print applications, building on the foundation of offset and digital print business recently established through a network of merchant distributors.

“Invercote’s unique attributes truly distinguish it from other products in the marketplace, and as such Iggesund will seek to identify applications where those properties add value. That’s why we’re also reinforcing our US sales organisation by recruiting people who can help increase sales both in areas where we had no previous presence and those where we already have a position,” Österlindh emphasises.

“Invercote is a niche product in the US. Unlike domestically produced paper and paperboard grades, Invercote’s is manufactured using a multi-layer construction, which means that it will not crack on the fold; neither with nor against the grain. This is an incredibly powerful selling point, which is further strengthened by a second-to-none environmental sustainability platform,” comments Neal Haussel, Sales Director & Marketing Manager US. Haussel adds, “We are pleased to formally announce the addition of Paige Brinkley to the Iggesund sales team to help us develop brand recognition on the West Coast, and deliver Invercote’s unique proposition to that heretofore untapped market. Paige brings a long history of working both in fine paper and board markets and has an extensive background working on the West Coast.”

Enhanced distribution from coast to coast in the US is just one step in Iggesund’s overarching effort to become a unified global entity by strengthening its service platform outside Europe. In step with that effort, the company has launched a broader service concept, which emphasises the resources and support functions offered to existing and potential customers. Care by Iggesund includes the fast, easy ordering of samples and inspirational materials, product safety information and certificates, and access to the analytical services of Iggesund’ s accredited Laboratory for Sensory and Chemical Analyses. Iggesund’ s extensive environmental documentation is also part of the Care by Iggesund campaign, serving as a guarantee that customers will not have any unpleasant surprises regarding the origins of forest raw material.

Iggesund’ s service offering encompasses everything associated with Invercote – from technical support in local markets to the paperboard expertise the company offers in the form of a wide range of reference materials.

“We don’t just want customers to buy our paperboard,” Rickard Österlindh concludes. “We want them to get the most out of the products we produce by making a resource base of knowledge available to them. All our documentation, together with an experienced team of local market technicians exists to ensure that.”

Caption 1: Rickard Österlindh, President Sales the Americas © Iggesund

Caption 2: Neal Haussel, Sales Director & Marketing Manager US © Iggesund

Caption 3:Invercote is used by many strong brands." © Iggesund

Iggesund

Iggesund Paperboard is part of the Swedish forest industry group Holmen, one of the world’s 100 most sustainable companies listed on the United Nations Global Compact Index. Iggesund’s turnover is just over €500 million and its flagship product Invercote is sold in more than 100 countries. The company has two brand families, Invercote and Incada, both positioned at the high end of their respective segments. Since 2010 Iggesund has invested more than €380 million to increase its energy efficiency and reduce the fossil emissions from its production.

Iggesund and the Holmen Group report all their fossil carbon emissions to the Carbon Disclosure Project. The environmental data form an integral part of an annual report that complies with the Global Reporting Initiative’s highest level of sustainability reporting. Iggesund was founded as an iron mill in 1685, but has been making paperboard for more than 50 years. The two mills, in northern Sweden and northern England employ 1500 people.

Further information:

Staffan Sjöberg
Public Relations Manager
staffan.sjoberg@iggesund.com

Iggesund Paperboard
SE-825 80 Sweden
Tel: +4665028256
Mobile: +46703064800
www.iggesund.com

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Head office Iggesund Paperboard
Iggesund Paperboard AB
SE-825 80 Iggesund
Sweden / Sverige
Phone: +46 650 280 00
Fax: +46 650 288 00

info@iggesund.com

www.iggesund.com

Press contact

Staffan Sjöberg
Phone: +46 650 282 56
Mobile: +46 70 306 48 00

Staffan.Sjoberg@iggesund.com

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The Iggesund Mill

Making the world’s best paperboard is easy. You need water, carbon dioxide and sunlight to grow a seedling into a tree. Then you need sustainable forest management that can deliver first-class timber. There must be a pulp mill and a paperboard mill, and then distribution channels to get the paperboard to everyone who wants to use it. Most important of all, though, to the manufacture of Invercote are the skilled professionals who do their best – people who are proud of what they achieve and do not compromise on the quality of their work. Iggesunds Mill has traditions stretching back to 1685. Throughout that time dedicated individuals have done their utmost to use the renewable forest to benefit other people.

A world-class mill

Iggesund Mill (including Strömsbruk Mill) in Sweden is one of the most advanced, fully integrated pulp and paperboard mills in the world. Not least thanks to our long term majority owner, we have very well invested mills. There are many benefits having an integrated saw mill – we manage raw material together and we can use all the waste from their production to either make pulp or energy. In return we feed the saw mill with steam used to dry the timber. At Iggesund Mill, 100% of the pulp used to make Invercote is produced on location and pumped wet to the board machine. This means that we use no market pulp. Not drying the pulp preserves some mechanical properties of the fibres.

This advanced technology – hundreds of metres of paperboard machines – is controlled by employees with various forms of special expertise. The machines work around the clock and year round to produce tonne after tonne of dazzling white paperboard. Technical perfection and numerical control processes are all well and good but for excellent results you also need team spirit and a good working atmosphere. Invercote’s unique properties are the result of the interplay between expertise, a positive spirit and cutting-edge technology.

Actively investing in bioenergy

In 2012 the new recovery boiler was inaugurated at Iggesund Mill, an investment made possible by the long term perspective of our majority owner. With it in operation, the mill produces all the heat it needs, and can also provide district heating to the nearby community. It also produces nearly all the electricity needed for the mill, and is connected to the grid to be able to output excess electricity if needed. As the new boiler was trimmed into operation, it drastically reduced a lot of emissions between 2013 and 2014: fossil CO2 by >85%, particles by ~45% and sulphur by ~35%

With the installation and trimming of the new recovery boiler, emissions to air have reduced drastically from already low levels – graph being updated shortly. Measurements have shown that only 1% of particles in the air of Iggesund village comes from the mill. The majority of particles comes from domestic fire places and cars.

Care for our customers and their businesses

Paperboard must be there when the customer needs it. All the quality features in the world are meaningless if the deliveries don’t arrive in time. Delivery precision is a high priority. A maritime transport system guarantees overseas customers receive shipments with the lowest possible environmental impact. The service doesn’t stop there. Every tonne of Invercote comes with access to documentation and knowledge about how to make best use of the paperboard. The knowledge and market-based technical support provided by Iggesund, help customers to achieve dazzling end results and optimal production economics.

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