Invercote G from Iggesund : Upgraded for better digital printing

/INS. “We’re seeing almost an explosion of digitally printed folding cartons. For a company like ours which offers stiff paperboard of the highest quality this is a terrific development,” comments Fredrik Lisinski, who is responsible for developing Iggesund Paperboard’s sales to the digital print market.

Strong brands led by Coca Cola have shown that the intelligent personalisation or regionalisation of packaging and labels can drive sales. Presses designed for higher grammages as well as new finishing equipment are opening up new possibilities. At the same time, larger sheet formats are paving the way for better economies of scale for digital printing.

“In addition, new applications are appearing that were previously unimaginable,” Lisinski adds. “Fifteen – or even ten – years ago, who could have thought that a print run of five calendars featuring photos of someone’s grandchildren or three copies of a photo book could form the financial backbone of a printing firm.”

Invercote, which is Iggesund’s flagship product, has paved the way for digital printing on thicker paper materials since the technology was introduced in 1993. Today’s Invercote G is certified for a variety of digital print technologies and is recognised as the market leader by digital printers when they need a thicker or stiffer material than usual.

The rapid development of digital presses and increasingly widespread interest in using digital print on packaging led Iggesund to take the next step with Invercote.

“The upgraded Invercote G that we’re rolling out into the market this spring will give us a complete portfolio of products for digital applications,” Lisinski explains.

“Invercote Creato is the best choice for all two-sided printed materials such as covers and various types of cards, but also for packaging with equal demands on both sides of the paperboard. The upgraded Invercote G will give customers who want a clear difference between the paperboard’s two sides but who still want to be able to print on both sides using their digital presses precisely what they’re looking for.”

The secret lies in the new coating on the reverse side of the upgraded Invercote G.

Iggesund’s engineers were asked to create a reverse side with improved printing properties – in both offset and digital – but without compromising on the natural feel that has been the product’s hallmark for many years. The market’s reactions to the upgrade have far exceeded expectations.

With this new product Iggesund wants to give the entire digital print industry a tool with which to smash all the barriers that have hindered digitally printed folding cartons from achieving its full potential.

“We don’t want our customers to have to choose between good printability in digital applications and first-class packaging characteristics in terms of designability and material stiffness and strength,” Lisinski says. “With Invercote we want to give them both. Our status as the market leader proves we’re on the right path. With this upgraded product I’m convinced that the entire digital packaging print market will take another leap forward.”

Over the past year Iggesund has made major efforts to increase the availability of Invercote in the most common formats for digital presses.

“We’ve followed the market and worked with the leading press manufacturers. The result is a product portfolio that is perfectly suited to people who do digital printing on higher grammages,” Fredrik Lisinski concludes.

Caption: “For a company like ours that offers top-quality stiff paperboard, the explosive development of digitally printed packaging offers huge possibilities,” comments Fredrik Lisinski, responsible for the development of Iggesund Paperboard’s digital print sales.© Iggesund

Iggesund

Iggesund Paperboard is part of the Swedish forest industry group Holmen, one of the world’s 100 most sustainable companies listed on the United Nations Global Compact Index. Iggesund’s turnover is just over €500 million and its flagship product Invercote is sold in more than 100 countries. The company has two brand families, Invercote and Incada, both positioned at the high end of their respective segments. Since 2010 Iggesund has invested more than €380 million to increase its energy efficiency and reduce the fossil emissions from its production.

Iggesund and the Holmen Group report all their fossil carbon emissions to the Carbon Disclosure Project. The environmental data form an integral part of an annual report that complies with the Global Reporting Initiative’s highest level of sustainability reporting. Iggesund was founded as an iron mill in 1685, but has been making paperboard for more than 50 years. The two mills, in northern Sweden and northern England employ 1500 people.

Further information:

Staffan Sjöberg
Public Relations Manager
staffan.sjoberg@iggesund.com

Iggesund Paperboard
SE-825 80 Sweden
Tel: +4665028256
Mobile: +46703064800
www.iggesund.com

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Head office Iggesund Paperboard
Iggesund Paperboard AB
SE-825 80 Iggesund
Sweden / Sverige
Phone: +46 650 280 00
Fax: +46 650 288 00

info@iggesund.com

www.iggesund.com

Press contact

Staffan Sjöberg
Phone: +46 650 282 56
Mobile: +46 70 306 48 00

Staffan.Sjoberg@iggesund.com

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The Iggesund Mill

Making the world’s best paperboard is easy. You need water, carbon dioxide and sunlight to grow a seedling into a tree. Then you need sustainable forest management that can deliver first-class timber. There must be a pulp mill and a paperboard mill, and then distribution channels to get the paperboard to everyone who wants to use it. Most important of all, though, to the manufacture of Invercote are the skilled professionals who do their best – people who are proud of what they achieve and do not compromise on the quality of their work. Iggesunds Mill has traditions stretching back to 1685. Throughout that time dedicated individuals have done their utmost to use the renewable forest to benefit other people.

A world-class mill

Iggesund Mill (including Strömsbruk Mill) in Sweden is one of the most advanced, fully integrated pulp and paperboard mills in the world. Not least thanks to our long term majority owner, we have very well invested mills. There are many benefits having an integrated saw mill – we manage raw material together and we can use all the waste from their production to either make pulp or energy. In return we feed the saw mill with steam used to dry the timber. At Iggesund Mill, 100% of the pulp used to make Invercote is produced on location and pumped wet to the board machine. This means that we use no market pulp. Not drying the pulp preserves some mechanical properties of the fibres.

This advanced technology – hundreds of metres of paperboard machines – is controlled by employees with various forms of special expertise. The machines work around the clock and year round to produce tonne after tonne of dazzling white paperboard. Technical perfection and numerical control processes are all well and good but for excellent results you also need team spirit and a good working atmosphere. Invercote’s unique properties are the result of the interplay between expertise, a positive spirit and cutting-edge technology.

Actively investing in bioenergy

In 2012 the new recovery boiler was inaugurated at Iggesund Mill, an investment made possible by the long term perspective of our majority owner. With it in operation, the mill produces all the heat it needs, and can also provide district heating to the nearby community. It also produces nearly all the electricity needed for the mill, and is connected to the grid to be able to output excess electricity if needed. As the new boiler was trimmed into operation, it drastically reduced a lot of emissions between 2013 and 2014: fossil CO2 by >85%, particles by ~45% and sulphur by ~35%

With the installation and trimming of the new recovery boiler, emissions to air have reduced drastically from already low levels – graph being updated shortly. Measurements have shown that only 1% of particles in the air of Iggesund village comes from the mill. The majority of particles comes from domestic fire places and cars.

Care for our customers and their businesses

Paperboard must be there when the customer needs it. All the quality features in the world are meaningless if the deliveries don’t arrive in time. Delivery precision is a high priority. A maritime transport system guarantees overseas customers receive shipments with the lowest possible environmental impact. The service doesn’t stop there. Every tonne of Invercote comes with access to documentation and knowledge about how to make best use of the paperboard. The knowledge and market-based technical support provided by Iggesund, help customers to achieve dazzling end results and optimal production economics.

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