From Carnaby Street to global recognition

/INS. It all began with a small design studio on a little road off Carnaby Street. SANTORO was Lucio and Meera Santoro’s small-scale venture into innovative graphic design. Today their work is found around the world and they have won some 50 international awards for their designs, greeting cards and 3D books.

The company’s first big success came with its Swing Cards, a series of movable 3D greeting cards which are sent flat but which unfold themselves immediately they are removed from the envelope. Over the years the collection has gradually expanded and now consists of more than 90 different cards, which are sold world-wide, with over 15 million recipients to date.

“If I’d realised how much work is involved in every card I never would have started this,” commented Lucio Santoro in the company’s showroom at the current headquarters at Rotunda Point in Wimbledon. “This must be the highest level of construction using paper materials.”

“But at the same time, the demanding construction work has also protected us from copies and plagiarists. There are many other products which are far easier to copy.”

It was while working on the original Swing Cards collection during the first half of the 1990s that the studio first encountered the paperboard called Invercote made by Iggesund Paperboard. Since then all the studio’s advanced collections have been made using Invercote.

“Invercote maintains a very high and consistent quality,” Lucio Santoro said. “For our purposes, though, a few of its unusual features are the most important. Its very high tear resistance enables us to create finer details while at the same time the construction is more durable.

“Another important property is dimensional stability. Few people realise that when you are working in three dimensions you not only have to ensure perfect registration between the printing inks but also with the printed image on the reverse. Dimensional stability is crucial for this.”

Over time SANTORO has built up a portfolio of designs, which the studio now licenses to other users, an activity that currently brings in almost half the company’s revenues. Designs by Santoro are now printed on everything from bags and gift articles to housewares, notebooks, ceramics, apparel and footwear to name just a few. Lucio and Meera have also produced three 3D non-fiction books: Journey to the Moon, Wild Oceans and Predators.

Sophisticated greeting cards are still an important part of SANTORO’s business. Last year the company launched its Pirouettes collection, which has good prospects of emulating the popularity of the Swing Cards.

“We believe strongly in Pirouettes – you have to when it takes about two years to develop a collection,” Lucio said. “Sales have gone well so far but it will be a few years before we can see how the collection measures up to Swing Cards’ twenty years of popularity.”

About 30 people work at SANTORO’s design studio in London, with a further 60 employees around the world.

Caption: “Invercote’s tear resistance and dimensional stability are incredibly important to us as a company making sophisticated moveable constructions from paper material,” said Lucio Santoro, who together with Meera Santoro founded SANTORO in 1985. © Iggesund

Iggesund

Iggesund Paperboard is part of the Swedish forest industry group Holmen, one of the world’s 100 most sustainable companies listed on the United Nations Global Compact Index. Iggesund’s turnover is just over €500 million and its flagship product Invercote is sold in more than 100 countries. The company has two brand families, Invercote and Incada, both positioned at the high end of their respective segments. Since 2010 Iggesund has invested more than €380 million to increase its energy efficiency and reduce the fossil emissions from its production.

Iggesund and the Holmen Group report all their fossil carbon emissions to the Carbon Disclosure Project. The environmental data form an integral part of an annual report that complies with the Global Reporting Initiative’s highest level of sustainability reporting. Iggesund was founded as an iron mill in 1685, but has been making paperboard for more than 50 years. The two mills, in northern Sweden and northern England employ 1500 people.

Further information:

Staffan Sjöberg
Public Relations Manager
staffan.sjoberg@iggesund.com

Iggesund Paperboard
SE-825 80 Sweden
Tel: +4665028256
Mobile: +46703064800
www.iggesund.com

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Head office Iggesund Paperboard
Iggesund Paperboard AB
SE-825 80 Iggesund
Sweden / Sverige
Phone: +46 650 280 00
Fax: +46 650 288 00

info@iggesund.com

www.iggesund.com

Press contact

Staffan Sjöberg
Phone: +46 650 282 56
Mobile: +46 70 306 48 00

Staffan.Sjoberg@iggesund.com

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The Iggesund Mill

Making the world’s best paperboard is easy. You need water, carbon dioxide and sunlight to grow a seedling into a tree. Then you need sustainable forest management that can deliver first-class timber. There must be a pulp mill and a paperboard mill, and then distribution channels to get the paperboard to everyone who wants to use it. Most important of all, though, to the manufacture of Invercote are the skilled professionals who do their best – people who are proud of what they achieve and do not compromise on the quality of their work. Iggesunds Mill has traditions stretching back to 1685. Throughout that time dedicated individuals have done their utmost to use the renewable forest to benefit other people.

A world-class mill

Iggesund Mill (including Strömsbruk Mill) in Sweden is one of the most advanced, fully integrated pulp and paperboard mills in the world. Not least thanks to our long term majority owner, we have very well invested mills. There are many benefits having an integrated saw mill – we manage raw material together and we can use all the waste from their production to either make pulp or energy. In return we feed the saw mill with steam used to dry the timber. At Iggesund Mill, 100% of the pulp used to make Invercote is produced on location and pumped wet to the board machine. This means that we use no market pulp. Not drying the pulp preserves some mechanical properties of the fibres.

This advanced technology – hundreds of metres of paperboard machines – is controlled by employees with various forms of special expertise. The machines work around the clock and year round to produce tonne after tonne of dazzling white paperboard. Technical perfection and numerical control processes are all well and good but for excellent results you also need team spirit and a good working atmosphere. Invercote’s unique properties are the result of the interplay between expertise, a positive spirit and cutting-edge technology.

Actively investing in bioenergy

In 2012 the new recovery boiler was inaugurated at Iggesund Mill, an investment made possible by the long term perspective of our majority owner. With it in operation, the mill produces all the heat it needs, and can also provide district heating to the nearby community. It also produces nearly all the electricity needed for the mill, and is connected to the grid to be able to output excess electricity if needed. As the new boiler was trimmed into operation, it drastically reduced a lot of emissions between 2013 and 2014: fossil CO2 by >85%, particles by ~45% and sulphur by ~35%

With the installation and trimming of the new recovery boiler, emissions to air have reduced drastically from already low levels – graph being updated shortly. Measurements have shown that only 1% of particles in the air of Iggesund village comes from the mill. The majority of particles comes from domestic fire places and cars.

Care for our customers and their businesses

Paperboard must be there when the customer needs it. All the quality features in the world are meaningless if the deliveries don’t arrive in time. Delivery precision is a high priority. A maritime transport system guarantees overseas customers receive shipments with the lowest possible environmental impact. The service doesn’t stop there. Every tonne of Invercote comes with access to documentation and knowledge about how to make best use of the paperboard. The knowledge and market-based technical support provided by Iggesund, help customers to achieve dazzling end results and optimal production economics.

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