Asylum – an installation created in an industrial setting

/INS. In an industrial workshop in Strömsbruk in northern Sweden, multimedia artist  Nils Olof Hedenskog is working up a sweat. Within six months he will create an installation that it is hoped will attract interest from many art institutions around the world. The raw material is paperboard and he is working with Invercote from Iggesund Paperboard.

“For me there exists a tension between the limitlessness of art and the fact that I am in a strict, production-oriented environment where everything is based on rationality,” he says during a break from his work. “I have six months to create something that represents this tension.”

Iggesund Paperboard, which offered him the opportunity to be an artist in residence, has a long tradition of working with artists. When the company celebrated its 300th anniversary at the end of the last century, it asked the well-known Swedish painter Mårten Andersson to depict various aspects of its production process. For the past 15 years Inger Drougge Carlberg, a textile artist who has increasingly been working with paper pulp, has had a studio on site at the mill. And five years ago Iggesund challenged packaging designers with its Black Box Project, in which seven international designers had to fill a box of specific dimensions with contents that challenged the performance abilities of the company’s most successful project, Invercote.

“We manufacture the basic material paperboard so we are a very long way back in the processing chain,” explains Staffan Sjöberg, who works at Iggesund’s Market Communications department. “Our own success is very dependent on all the creative people around the world who make fantastic things from Invercote. So of course we want to foster creativity both on the artistic level but also in the form of the innovations that our customers in the packaging segment put their heart and soul into.”

He readily admits that the end goal of Iggesund’s creative joint projects is to sell more paperboard. But to attract attention in the creative world a company must step outside the traditional commercial pathways, dare to hand over control and see where external creative forces can take it.

“It’s a balancing act,” he says. “In traditional business communications the aim is to control everything. In projects like this one you have to dare to give up control so that your efforts to communicate will hopefully reach further than those based on traditional methods.”

In the industrial workshop Nils Olof Hedenskog is working on models of an installation that will be built of paperboard with a special structure. The aim is to present the installation at an exhibition in the summer of 2015.

“I’ve worked with paper-based materials for several periods during my artistic career,” he says. “Now it feels terrific to be able to work with material from Iggesund, which has such strong environmental documentation.”

His installation has the working name of “Asylum” and consists of six paperboard towers enclosing a space. Viewers can look into the space but not enter it. On the outside the towers are not coloured; their structure together with the lighting will create various nuances of grey. On the inside they are painted in fluorescent colours, which will create light that will radiate out between the towers and through peepholes.

“I’m creating a reflection of the current situation in Europe – with hundreds of thousands of refugees who want to get inside but who most often only get a glimpse of what is inside Europe’s walls,” Hedenskog explains.

Caption 1: Artist Nils Olof Hedenskog is the artist in residence at Iggesund Paperboard and is working on an installation called “Asylum”. Over a six-month period in the industrial setting he is building six paperboard towers that will enclose a space which viewers cannot enter but only look into.© Iggesund

Caption 2: Artist Inger Drougge-Carlberg has had a studio on site at Iggesund Paperboard’s mill for almost 15 years. She works with everything from artistic forms of paper to sculptures made of paper pulp.© Iggesund

Iggesund

Iggesund Paperboard is part of the Swedish forest industry group Holmen, one of the world’s 100 most sustainable companies listed on the United Nations Global Compact Index. Iggesund’s turnover is just over €500 million and its flagship product Invercote is sold in more than 100 countries. The company has two brand families, Invercote and Incada, both positioned at the high end of their respective segments. Since 2010 Iggesund has invested more than €380 million to increase its energy efficiency and reduce the fossil emissions from its production.

Iggesund and the Holmen Group report all their fossil carbon emissions to the Carbon Disclosure Project. The environmental data form an integral part of an annual report that complies with the Global Reporting Initiative’s highest level of sustainability reporting. Iggesund was founded as an iron mill in 1685, but has been making paperboard for more than 50 years. The two mills, in northern Sweden and northern England employ 1500 people.

Further information:

Staffan Sjöberg
Public Relations Manager
staffan.sjoberg@iggesund.com

Iggesund Paperboard
SE-825 80 Sweden
Tel: +4665028256
Mobile: +46703064800
www.iggesund.com

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Head office Iggesund Paperboard
Iggesund Paperboard AB
SE-825 80 Iggesund
Sweden / Sverige
Phone: +46 650 280 00
Fax: +46 650 288 00

info@iggesund.com

www.iggesund.com

Press contact

Staffan Sjöberg
Phone: +46 650 282 56
Mobile: +46 70 306 48 00

Staffan.Sjoberg@iggesund.com

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The Iggesund Mill

Making the world’s best paperboard is easy. You need water, carbon dioxide and sunlight to grow a seedling into a tree. Then you need sustainable forest management that can deliver first-class timber. There must be a pulp mill and a paperboard mill, and then distribution channels to get the paperboard to everyone who wants to use it. Most important of all, though, to the manufacture of Invercote are the skilled professionals who do their best – people who are proud of what they achieve and do not compromise on the quality of their work. Iggesunds Mill has traditions stretching back to 1685. Throughout that time dedicated individuals have done their utmost to use the renewable forest to benefit other people.

A world-class mill

Iggesund Mill (including Strömsbruk Mill) in Sweden is one of the most advanced, fully integrated pulp and paperboard mills in the world. Not least thanks to our long term majority owner, we have very well invested mills. There are many benefits having an integrated saw mill – we manage raw material together and we can use all the waste from their production to either make pulp or energy. In return we feed the saw mill with steam used to dry the timber. At Iggesund Mill, 100% of the pulp used to make Invercote is produced on location and pumped wet to the board machine. This means that we use no market pulp. Not drying the pulp preserves some mechanical properties of the fibres.

This advanced technology – hundreds of metres of paperboard machines – is controlled by employees with various forms of special expertise. The machines work around the clock and year round to produce tonne after tonne of dazzling white paperboard. Technical perfection and numerical control processes are all well and good but for excellent results you also need team spirit and a good working atmosphere. Invercote’s unique properties are the result of the interplay between expertise, a positive spirit and cutting-edge technology.

Actively investing in bioenergy

In 2012 the new recovery boiler was inaugurated at Iggesund Mill, an investment made possible by the long term perspective of our majority owner. With it in operation, the mill produces all the heat it needs, and can also provide district heating to the nearby community. It also produces nearly all the electricity needed for the mill, and is connected to the grid to be able to output excess electricity if needed. As the new boiler was trimmed into operation, it drastically reduced a lot of emissions between 2013 and 2014: fossil CO2 by >85%, particles by ~45% and sulphur by ~35%

With the installation and trimming of the new recovery boiler, emissions to air have reduced drastically from already low levels – graph being updated shortly. Measurements have shown that only 1% of particles in the air of Iggesund village comes from the mill. The majority of particles comes from domestic fire places and cars.

Care for our customers and their businesses

Paperboard must be there when the customer needs it. All the quality features in the world are meaningless if the deliveries don’t arrive in time. Delivery precision is a high priority. A maritime transport system guarantees overseas customers receive shipments with the lowest possible environmental impact. The service doesn’t stop there. Every tonne of Invercote comes with access to documentation and knowledge about how to make best use of the paperboard. The knowledge and market-based technical support provided by Iggesund, help customers to achieve dazzling end results and optimal production economics.

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