Iggesund’s challenge to designers: Improve the packaging in your local shops!

/INS. Iggesund Paperboard is working via the American crowdsourcing company Crowdspring to challenge the world’s designers to improve existing consumer packaging.

“Every day we all see examples of packaging that could be improved by a better choice of materials or a better design,” explains Staffan Sjöberg, who is in charge of the project at Iggesund Paperboard. “Now we’re giving designers all over the world the chance to contribute their ideas on how to replace packaging made of glass, plastic or metal with solutions that use paperboard.”

He stresses that Iggesund is not looking for inexpensive ideas which can be put into commercial use. Instead, the aim is to get a picture of how global designers as a collective group believe they can steer packaging development in a more sustainable direction.

“We will not claim any commercial rights to the ideas that come in,” Sjöberg says. “We’re just interested in getting a snapshot of how designers believe they can improve the packaging they see in the shops they visit on a daily basis. We want to publish the ideas and maybe reproduce some of them in physical form but we are not interested in exploiting them commercially.”

For Crowdspring the collaboration with Iggesund Paperboard is an unusual project. Normally the online marketplace’s services are used when someone wants either a number of inexpensive design proposals or a wide range of ideas.

“This is an unusual reason for initiating a project with us,” comments Mike Samson, who is coordinating the project with Iggesund. “But we believe its combination of sustainability and innovative thinking will attract many of the thousands of designers listed in our database.”

Iggesund Paperboard is part of the Swedish forest industry group Holmen, one of the world’s 100 most sustainable industrial companies according to the UN Global Compact Index. Iggesund’s annual turnover is close to SEK 5bn (EUR 525m) and its flagship product Invercote is sold in over 100 countries.

The company has two product families, Invercote and Incada, which are both among the quality leaders in their segment. Since 2010 Iggesund has invested SEK 3.3bn (EUR 346m) to increase the energy efficiency and reduce the fossil carbon emissions from its paperboard mills. The investments have made both mills almost self-sufficient in electricity.

Iggesund and the Holmen Group report their fossil carbon emissions to the international Carbon Disclosure Project and are on the project’s A List, which singles out almost 200 companies world wide for their work against climate change. The two companies’ environmental data are integrated into their annual reports, which are produced in accordance with the Global Reporting Initiative’s highest level of sustainability accounting.

Caption: Iggesund is challenging designers to make everyday consumer packaging more sustainable by replacing plastic, glass and metal with paperboard. As one example, a decade ago almost all sandwich packaging was made of plastic – now paperboard packaging is increasingly common for sustainability reasons.© Iggesund

Iggesund

Iggesund Paperboard is part of the Swedish forest industry group Holmen, one of the world’s 100 most sustainable companies listed on the United Nations Global Compact Index. Iggesund’s turnover is just over €500 million and its flagship product Invercote is sold in more than 100 countries. The company has two brand families, Invercote and Incada, both positioned at the high end of their respective segments. Since 2010 Iggesund has invested more than €380 million to increase its energy efficiency and reduce the fossil emissions from its production.

Iggesund and the Holmen Group report all their fossil carbon emissions to the Carbon Disclosure Project. The environmental data form an integral part of an annual report that complies with the Global Reporting Initiative’s highest level of sustainability reporting. Iggesund was founded as an iron mill in 1685, but has been making paperboard for more than 50 years. The two mills, in northern Sweden and northern England employ 1500 people.

Further information:

Staffan Sjöberg
Public Relations Manager
staffan.sjoberg@iggesund.com

Iggesund Paperboard
SE-825 80 Sweden
Tel: +4665028256
Mobile: +46703064800
www.iggesund.com

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Head office Iggesund Paperboard
Iggesund Paperboard AB
SE-825 80 Iggesund
Sweden / Sverige
Phone: +46 650 280 00
Fax: +46 650 288 00

info@iggesund.com

www.iggesund.com

Press contact

Staffan Sjöberg
Phone: +46 650 282 56
Mobile: +46 70 306 48 00

Staffan.Sjoberg@iggesund.com

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The Iggesund Mill

Making the world’s best paperboard is easy. You need water, carbon dioxide and sunlight to grow a seedling into a tree. Then you need sustainable forest management that can deliver first-class timber. There must be a pulp mill and a paperboard mill, and then distribution channels to get the paperboard to everyone who wants to use it. Most important of all, though, to the manufacture of Invercote are the skilled professionals who do their best – people who are proud of what they achieve and do not compromise on the quality of their work. Iggesunds Mill has traditions stretching back to 1685. Throughout that time dedicated individuals have done their utmost to use the renewable forest to benefit other people.

A world-class mill

Iggesund Mill (including Strömsbruk Mill) in Sweden is one of the most advanced, fully integrated pulp and paperboard mills in the world. Not least thanks to our long term majority owner, we have very well invested mills. There are many benefits having an integrated saw mill – we manage raw material together and we can use all the waste from their production to either make pulp or energy. In return we feed the saw mill with steam used to dry the timber. At Iggesund Mill, 100% of the pulp used to make Invercote is produced on location and pumped wet to the board machine. This means that we use no market pulp. Not drying the pulp preserves some mechanical properties of the fibres.

This advanced technology – hundreds of metres of paperboard machines – is controlled by employees with various forms of special expertise. The machines work around the clock and year round to produce tonne after tonne of dazzling white paperboard. Technical perfection and numerical control processes are all well and good but for excellent results you also need team spirit and a good working atmosphere. Invercote’s unique properties are the result of the interplay between expertise, a positive spirit and cutting-edge technology.

Actively investing in bioenergy

In 2012 the new recovery boiler was inaugurated at Iggesund Mill, an investment made possible by the long term perspective of our majority owner. With it in operation, the mill produces all the heat it needs, and can also provide district heating to the nearby community. It also produces nearly all the electricity needed for the mill, and is connected to the grid to be able to output excess electricity if needed. As the new boiler was trimmed into operation, it drastically reduced a lot of emissions between 2013 and 2014: fossil CO2 by >85%, particles by ~45% and sulphur by ~35%

With the installation and trimming of the new recovery boiler, emissions to air have reduced drastically from already low levels – graph being updated shortly. Measurements have shown that only 1% of particles in the air of Iggesund village comes from the mill. The majority of particles comes from domestic fire places and cars.

Care for our customers and their businesses

Paperboard must be there when the customer needs it. All the quality features in the world are meaningless if the deliveries don’t arrive in time. Delivery precision is a high priority. A maritime transport system guarantees overseas customers receive shipments with the lowest possible environmental impact. The service doesn’t stop there. Every tonne of Invercote comes with access to documentation and knowledge about how to make best use of the paperboard. The knowledge and market-based technical support provided by Iggesund, help customers to achieve dazzling end results and optimal production economics.

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