/INS. How can we persuade schoolchildren and teenagers to loosen their grip on their smartphones and write by hand instead? Bernard Bouvet is chairman of the Union Professionnelle de la Carte Postale, (UPCP), an advocacy organisation for the postcard industry in France. He may not have all the answers but he is at least practising active resistance. In recent years UPCP has put both itself and postcards on the map by creating the writing week Semaine de l’écriture, which aims to teach schoolchildren the value of writing texts by hand. Iggesund Paperboard has supported the campaign since its inception by providing materials for the postcards used in the various writing activities.
/INS. Iggesund Paperboard’s Swedish pulp and paperboard production facility, Iggesund Mill, reduced its fossil carbon dioxide emissions by 86 per cent from 2013 to 2014 from what was already a low level. The reduction is partly due to the investment in a new recovery boiler, which was completed in 2012.
/INS. “We’re seeing almost an explosion of digitally printed folding cartons. For a company like ours which offers stiff paperboard of the highest quality this is a terrific development,” comments Fredrik Lisinski, who is responsible for developing Iggesund Paperboard’s sales to the digital print market.
/INS. Iggesund Paperboard, manufacturer of the world-leading paperboard Invercote, is inviting designers from all over the world to participate in a unique learning experience. From those who apply, 20 will be chosen to join the Iggesund Design Experience in Sweden in June 2015.
/INS. “When we choose the paperboard for chocolate packaging, the decisive factor is taste and odour neutrality. Of course the paperboard must be suitable for the construction we have chosen but if we do not minimise the risk of the chocolate acquiring an off-taste from the packaging material then the rest does not matter.”