The world's biggest pasta producer, Barilla, has adopted Stora Enso's CKB board (Coated Kraft Back) as packaging for mainly its short pasta products. Decisive factors for the choice of material were product safety coupled with good organoleptic and technical properties of the board. No tastes or odours may transfer from the package to the product. Barilla's products are sold in more than 100 countries.

Stora Enso has seen a strong increase in the demand for ovenable board in Europe. The baking sector is taking advantage of ovenable board´s benefits such as its versatile heating options, excellent printing properties and recyclability, the company states. 

The established plastic CD container used by music business has got a major challenger. The Swiss company PAWI Verpackungen has introduced a packaging solution called DataPac. Made from board, it is designed for CDs and DVDs used in the software and music industries. Lower weight and good printing surface are reported to be the product´s main properties. In Europe, for example, AOL and BlueWin (Swisscom) have already adopted this packaging innovation. The cases are manufactured using Stora Enso's Performa and Ensogloss board.

Major international chocolate manufacturers are increasingly using sophisticated packaging concepts to create strong brand images for their products. Recently Kraft Foods, the world's second biggest chocolate manufacturer, transformed its Aladdin Gold range into an exclusive brand through the introduction of a new packaging concept. Stora Enso worked closely with the company in its role as packaging material supplier.