Europe's leading chocolate and confectionery manufacturers already use Stora Enso's Performa CTMP board. Now the board is conquering US markets, where European manufacturers export chocolate packaging. A recent example is the success of Nestlé's new Wonderball packaging. The packaging solution has met Nestlé´s requirements and demonstrates the high competence of the European packaging industry.

Stora Enso's Performa CTMP product range has proven to be especially suitable for packaging odour- and taste-sensitive products. It is a multilayer board with CTMP (Chemi Thermo Mechanical Pulp) in the middle layer and chemical pulp in the outside layers. The board combines the high strength and yield of mechanical pulp and the odour and taint neutrality of chemical pulp.

The organoleptic properties of the CTMP board were of great importance when Nestlé was selecting packaging material for the Wonderball chocolate package. The company´s own panel extensively tested the odour and taint properties of the board, and decided on Performa CTMP board. The company also comprehensively tested the runnability and printing properties of the board, since the Wonderball production volume for the US market is considerable. The good overall economy of the packaging solution was reported as the decisive factor.

"Price per unit is of prime importance in the confectionery business because of the low product prices, as compared, for example, to the cosmetics industry. Therefore, the total costs of packaging are crucial. Performa CTMP provides us significant advantages and, as less material is used, the load on the environment is also reduced. We are also very pleased about the board's suitability for multi-colour printing, since several bright colours are used on the package," says Joachim Soditt, Manager of packaging development at Nestlé Chocoladen GmbH.

Stora Enso has noticed the rapid transfer of innovations in packaging markets from one continent to another, as well as the added value provided by competitive packaging solutions in global markets. Nestlé Chocoladen, for example, produces the Wonderball chocolate packaging in
Germany and transports it to the United States.

"Our customers have had successful packaging solutions with Performa CTMP and that has spread the word effectively among end customers. We have been actively involved in product development with end customers, and Nestlé is a good example of that. The experiences of European manufacturers have also served as a good reference in the US and Asian markets," says Yrjö Aho, Vice President of Stora Enso Packaging Boards.

Facts:
The Wonderball packaging concept consists of 12 individually packed chocolate balls in a retail package. The individual packages of chocolate balls contain stickers, tattoos and hologram images as a surprise for children. In the United States the Wonderball products are promoted using, for example, Disney and Pokemon characters. At www.wonderball.com children can also download various games. The packaging is manufactured by using Stora Enso's Performa CTMP White board.


For further information, please contact:
Stora Enso Oyj
Yrjö Aho, Vice President
Special Food Packaging Boards
FIN-55800 Imatra
FINLAND
Tel: +358 2046 121
Fax: +358 2046 24767
E-mail: yrjo.aho@storaenso.com

Stora Enso Australia Pty Ltd
Mr Alan Rochford
Level 17, NCR House
8-20 Napier Street
AUS-North Sydney NSW 2060
AUSTRALIA
Tel: +61 2 9955 4855
Fax: +61 2 9955 7933
E-mail: alan.rochford@storaenso.com.au

Stora Enso Barcelona
Mr Patrick Collyer
Ctra. Nacional II km 592,6
08755 Castellbisbal (Barcelona)
SPAIN
Tel: +34 93 631 1000
Fax: +34 93 631 1022
E-mail: patrick.collyer@storaenso.com

Stora Enso Belgium
Mr Stefaan Temmerman, Sales Manager
Airport Business Center
Vuurberg 80
B-1831 Machelen (Diegem)
BELGIUM
Tel: +32 2 715 0500
Fax: +32 2 715 0579
E-mail: stefaan.temmerman@storaenso.com

Stora Enso Deutschland
Ms Jalliina Järvinen
Große Bleichen 30
D-20354 Hamburg
GERMANY
Tel: +49 40 350 99 150
Fax: +49 40 350 99 101
E-mail: jalliina.jarvinen@storaenso.com

Stora Enso France S.A.
Mr Alain Piattier / Ms Maila Grastilleur
15/25 Boulevard de l'Amiral Bruix
F-75782 Paris Cedex 16
FRANCE
Tel: +33 1 5364 79 00
Fax: +33 1 5364 79 90
E-mail: alain.piattier@storaenso.com / maila.grastilleur@storaenso.com

Stora Enso Interamericas, Inc.
Mr Timo Petteri Vuorio
8750 Doral Boulevard
Suite 270
Miami, FL 33178
U.S.A
Tel: +1 305 716 9799
Fax: +1 305 716 5441
E-mail: timo.vuorio@storaenso.com

Stora Enso Italia srl
Mr Renato Somekh
Via A. Volta, 16
I-20093 Cologno Monzese
ITALY
Tel: +39 02 251 514 74
Fax: +39 02 251 514 59
E-mail: renato.somekh@storaenso.com

Stora Enso Nederland b.v.
Mr J.W.Klarenbeek
Postbus 12386
NL-1100 AJ Amsterdam
THE NETHERLANDS
Tel: +31 20 650 5555
Fax: +31 20 650 5622
E-mail: jan-willem.klarenbeek@storaenso.com

Stora Enso North America Corp.
Mr Michael Walsh
Two Landmark Square, 3rd Floor
Stamford, CT 06901-2792
U.S.A
Tel: +1 203 356 2300
Fax: +1 203 356 2343
E-mail: michael.walsh@storaenso.com

Stora Enso Scandinavia AB
Packaging Boards
Mr Joakim Stockhaus, Sales Director
P.O. Box 70395
SE-10724 Stockholm
SWEDEN
Tel: +46 8 613 6600
Fax: +46 8 613 6770
E-mail: joakim.stockhaus@storaenso.com

Stora Enso UK Ltd.
Packaging Boards
Mr Roy Bray
1 Phoenix Place, Phoenix Centre
GB-Nottingham, NG8 6BA
UNITED KINGDOM
Tel: +44 115 964 7100
Fax: +44 115 964 7170
E-mail: roy.bray@storaenso.com

Nestlé Chocoladen GmbH
Lyoner Straße 23
D-60523 Frankfurt am Main
GERMANY
Tel: +49 69 66710
Fax: +49 69 66714329

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