Apple’s Tim Cook plants trees at Iggesund, acknowledges Holmen’s climate-smart efforts

/ins. When Apple CEO Tim Cook wanted to discover more about the sustainability work that lies behind the paperboard material Invercote, he visited the forest outside Iggesund in Sweden. The manufacturer, Iggesund Paperboard, is part of the Holmen forest industry group and is at the forefront of sustainability. Present to discuss with Tim Cook were Holmen’s CEO Henrik Sjölund and Iggesund Paperboard’s CEO Daniel Peltonen.

Holmen has repeatedly ranked among the world’s most sustainable companies, with its sustainably managed forest as a cornerstone of that achievement. “A visit to the breathtaking forests of northern Sweden with @IggesundAB, our partners in innovation and sustainable packaging,” tweeted Cook after his visit to Iggesund. The Apple CEO also planted his own tree in Iggesund’s forests as he followed the whole process from forest management to finished packaging.

“For Holmen it is self-evident to start with sustainable forestry. We grow trees with an 80 to 90-year time frame, with the timber being used to build houses. We make the paperboard from pulpwood from the forest and chips from the sawmill. Iggesund is a good example of a climate-smart combine where we feed in forest raw materials and produce bioenergy, paper pulp and paperboard. Major investments over a long time plus a system in balance are a prerequisite for a sustainable value chain. The Iggesund combine binds 0.7 million tonnes of CO2.” So stated Holmen’s CEO Henrik Sjölund on the occasion of the visit by the company with the world’s biggest market capitalisation.

Invercote, the material in packaging for Apple among others, comes from Iggesund Mill and well-managed forests.

“We have been harvesting and maintaining Swedish forests in a traditional and sustainable way for the past 400 years. Everything starts with long-term sustainable forestry. For us it is natural to work in a climate-compensating way and based on a value chain where all stages are important,” concluded Holmen’s CEO Henrik Sjölund.

There is a very special history behind why Iggesund is a supplier to Apple. It was the company’s legendary founder and former CEO Steve Jobs who decided that Iggesund would supply the material for Apple’s packaging. Employees travelled around the world and collected possible materials. When the samples were later presented at the headquarters in Cupertino, Jobs pointed to Invercote from Iggesund and said: “This is the one we want.”
 
Captions:

Iggesund Paperboard’s Johan Granås and Christian Wisén explaining quality requirements to Apple CEO Tim Cook when he visited Iggesund. © Iggesund

The Holmen Group produces more than 30 million tree seedlings annually to meet Sweden’s legislated requirements for replanting after felling. Apple CEO Tim Cook tries his hand at the manual job of planting trees surrounded by Johan Granås, Sustainability Manager Iggesund Paperboard, andHenrik Sjölund, CEO of the Holmen Group. © Iggesund

Iggesund

Iggesund Paperboard is part of the Swedish forest industry group Holmen, one of the world’s 100 most sustainable companies listed on the United Nations Global Compact Index. Iggesund’s turnover is just over €500 million and its flagship product Invercote is sold in more than 100 countries. The company has two brand families, Invercote and Incada, both positioned at the high end of their respective segments. Since 2010 Iggesund has invested more than €380 million to increase its energy efficiency and reduce the fossil emissions from its production.

Iggesund and the Holmen Group report all their fossil carbon emissions to the Carbon Disclosure Project. The environmental data form an integral part of an annual report that complies with the Global Reporting Initiative’s highest level of sustainability reporting. Iggesund was founded as an iron mill in 1685, but has been making paperboard for more than 50 years. The two mills, in northern Sweden and northern England employ 1500 people.

Further information:

Staffan Sjöberg

Public Relations Manager

staffan.sjoberg@iggesund.com

Iggesund Paperboard

SE-825 80 Sweden

Tel: +4665028256

Mobile: +46703064800

www.iggesund.com

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Company Information

Iggesund Logo


Iggesund Paperboard Head Office

Iggesund Paperboard AB
SE-825 80 Iggesund
Sweden / Sverige

Phone: +46 650 280 00
Fax: +46 650 288 00

info@iggesund.com

www.iggesund.com

Press contact

Therese Rahm
Communication Manager

Phone: +46 70 595 56 10

therese.rahm@holmen.com

     Via social media

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Company Information

Iggesund Logo


Iggesund Paperboard Head Office

Iggesund Paperboard AB
SE-825 80 Iggesund
Sweden / Sverige

Phone: +46 650 280 00
Fax: +46 650 288 00

info@iggesund.com

www.iggesund.com

Press contact

Therese Rahm
Communication Manager

Phone: +46 70 595 56 10

therese.rahm@holmen.com

     Via social media

Download logos

Vector graphic

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About Iggesund Paperboard AB

 

Iggesund Paperboard is part of the Swedish forest industry group Holmen, one of the world’s 100 most sustainable companies listed on the United Nations Global Compact Index. Iggesund’s turnover is just over €500 million and its flagship product Invercote is sold in more than 100 countries. The company has two brand families, Invercote and Incada, both positioned at the high end of their respective segments. Since 2010 Iggesund has invested more than €380 million to increase its energy efficiency and reduce the fossil emissions from its production.

Iggesund and the Holmen Group report all their fossil carbon emissions to the Carbon Disclosure Project. The environmental data form an integral part of an annual report that complies with the Global Reporting Initiative’s highest level of sustainability reporting. Iggesund was founded as an iron mill in 1685, but has been making paperboard for more than 50 years. The two mills, in northern Sweden and northern England employ 1500 people.




The Iggesund Mill


Making the world’s best paperboard is easy. You need water, carbon dioxide and sunlight to grow a seedling into a tree. Then you need sustainable forest management that can deliver first-class timber. There must be a pulp mill and a paperboard mill, and then distribution channels to get the paperboard to everyone who wants to use it. Most important of all, though, to the manufacture of Invercote are the skilled professionals who do their best – people who are proud of what they achieve and do not compromise on the quality of their work. Iggesunds Mill has traditions stretching back to 1685. Throughout that time dedicated individuals have done their utmost to use the renewable forest to benefit other people.

A world-class mill


Iggesund Mill (including Strömsbruk Mill) in Sweden is one of the most advanced, fully integrated pulp and paperboard mills in the world. Not least thanks to our long term majority owner, we have very well invested mills. There are many benefits having an integrated saw mill – we manage raw material together and we can use all the waste from their production to either make pulp or energy. In return we feed the saw mill with steam used to dry the timber. At Iggesund Mill, 100% of the pulp used to make Invercote is produced on location and pumped wet to the board machine. This means that we use no market pulp. Not drying the pulp preserves some mechanical properties of the fibres.

This advanced technology – hundreds of metres of paperboard machines – is controlled by employees with various forms of special expertise. The machines work around the clock and year round to produce tonne after tonne of dazzling white paperboard. Technical perfection and numerical control processes are all well and good but for excellent results you also need team spirit and a good working atmosphere. Invercote’s unique properties are the result of the interplay between expertise, a positive spirit and cutting-edge technology.

Actively investing in bioenergy


In 2012 the new recovery boiler was inaugurated at Iggesund Mill, an investment made possible by the long term perspective of our majority owner. With it in operation, the mill produces all the heat it needs, and can also provide district heating to the nearby community. It also produces nearly all the electricity needed for the mill, and is connected to the grid to be able to output excess electricity if needed. As the new boiler was trimmed into operation, it drastically reduced a lot of emissions between 2013 and 2014: fossil CO2 by >85%, particles by ~45% and sulphur by ~35%

With the installation and trimming of the new recovery boiler, emissions to air have reduced drastically from already low levels – graph being updated shortly. Measurements have shown that only 1% of particles in the air of Iggesund village comes from the mill. The majority of particles comes from domestic fire places and cars.

Care for our customers and their businesses


Paperboard must be there when the customer needs it. All the quality features in the world are meaningless if the deliveries don’t arrive in time. Delivery precision is a high priority. A maritime transport system guarantees overseas customers receive shipments with the lowest possible environmental impact. The service doesn’t stop there. Every tonne of Invercote comes with access to documentation and knowledge about how to make best use of the paperboard. The knowledge and market-based technical support provided by Iggesund, help customers to achieve dazzling end results and optimal production economics.

 

 

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