European paper merchants, Papyrus, and leading forestry product group, Stora Enso have joined forces in an initiative to create a novel concept in paper services, properties and product quality. The result is MultiArt, a paper concept designed to exceed traditional expectations in the printing world.

Available exclusively through Papyrus the improved MultiArt range is now being introduced in the European countries where Papyrus is present. This approach is backed by considerable investment by Stora Enso both in the technical features of the product, such as whiteness and printability, and in the new sheeting facility in Antwerp. The launch also comes with a promise from the company to continue to invest in development resources, guarantees of availability and quality consistency. Papyrus has matched its partner with the introduction of concepts that aim to take customer services to new levels. The target is to build a strong European brand.

Martin Plantin, Brand manager at Papyrus points out, "Today, customers have individual requirements when they order coated paper. We are trying to anticipate their needs with a comprehensive paper range." Coupled with the enhanced properties of the MultiArt paper, Papyrus is offering customers delivery precision, extended product availablity and extensive e-services. "A great paper combined with great services means we are offering something better than paper," says Plantin.

MultiArt itself comes in a range from 90 to 350 g/m2, in silk or gloss finishes in a wide variety of sizes and grammages. It is a high-white coated paper with a smooth, even surface for quality image reproduction in sheet offset. It has been developed for good runnability with appropriate stiffness coupled with balanced ink setting rates. The gloss finish is intended for demanding multicolour printing, while the silk quality is more suited to applications that demand both readability and quality image reproduction.

Commitment to customer
"We are committed to supporting customers in better ways," explains Plantin, "including helping solving their critical issues when it comes to paper selection and application". This includes the introduction of a new generation of e-based services that will make ordering over the internet easier and faster with advanced order tracking facilities. Papyrus is also introducing a total quality management system and a novel inventory control system. Alongside these facilities, the company is developing targeted customer support services that include education, training and paper selection systems.

Strong for Europe
"Customers will be able to take advantage of the combination of a strong pan-European brand and a pan-European merchant. Part of the company's success is due to its unrivalled level of service," he notes. "We have made considerable investment in computer and logistics systems to ensure that our paper is available in the right amount, size and grammage, when and where it is needed."

Papyrus now operates in 12 European countries with subsidiaries in the Nordic countries, The Baltic States, The Netherlands, Belgium, France, Hungary and Poland. The company has 1,600 employees and sales in 2001 of Euro 890.6 m. It is wholly owned by Stora Enso, one of the world's leading forest products groups. In 2001 Stora Enso had sales of EUR 13.5 billion employing around 43 000 people in more than 40 countries. Its shares are listed in Helsinki, New York and Stockholm.


For more information contact:

Papyrus NV/SA
Ms Gonda Craeninckx
Internationalelaan
Bd International 55 b 33
B-1070 Brussel - Bruxelles
Tel: +32 2 529 85 11
Fax: +32 2 520 26 65
E-mail: gonda.craeninckx@papyrus.com

Papyrus AS
Mr Erik Jässi
Laki 12
EE-10621 Tallinn
Tel: +372 678 8670
Fax: +372 678 8681
E-mail: info.ee@papyrus.com

Papyrus France SAS
Mr Pascal Bousquet
Chemin de meuniers-BP 107
FR-91321 Wissous Cedex
Tel: +33 1 69 81 28 00
Fax: +33 1 69 20 97 17
E-mail: pascal.bousquet@papyrus.com

Papyrus Hungaria Rt.
Forgách utca 9/b.
1139 Budapest
Tel.: (061) 452 98 00
Fax: (061) 340 39 23
e-mail: info.hu@papyrus.com

Papyrus SIA
Ms Daina Belicka
Baznicas iela 31
LV-1010 Riga
Tel: +371 7 312452
Fax: +371 7 312268
E-mail: daina.belicka@papyrus.com

UAB Papyrus Distribution
Ms Jurate Marcinkeviciute
Verkiu St. 29
LT-2600 Vilnius
Tel: +370 2 300 160
Fax: +370 2 300 161
E-mail: jurate.marcinkeviciute@papyrus.com

Papyrus bv
Mr Chef Blancke
P.O. Box 160
NL-4100 AD Culemborg
Tel: +31 (0) 345 477 100
Fax: +31 (0) 345 517 264
E-mail: chef.blancke@papyrus.com

Papyrus Sp z.o.o.
Ms Joanna Kolesni
ul. Annopol 3
PL-03-236 Warszawa
Tel: +48 22 519 01 79
Fax: +48 22 811 27 80
E-mail: joanna.kolesnik@papyrus.com

Papyrus Sverige AB
Ms Nancy Axelsson
P.O. Box 1004
SE-431 26 Mölndal
Tel: +46 31 67 05 00
Fax: +46 31 87 24 28
E-mail: nancy.axelsson@papyrus.com

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