Fiber Pac, packaging made totally from cellulose is enabling AssiDomän to compete with plastic packaging in the packaging market. 'Our new packaging has similar properties, but is much easier on the environment', says Poul Fitzsimons of AssiDomän. Several major companies such as Motorola and Bosch Telecom have already discovered the environmental and economic advantages, and demand is very high.

Thanks to a completely new and unique moulding technique, the people at AssiDomän have succeeded in doing something that many in the packaging industry thought impossible. They have created a packaging material consisting totally of cellulose which nevertheless meets the high demands of today's customers. An environmental alternative to many of the packagings on the market.
'Fiber Pac belongs to a new generation of packaging materials', explains Poul Fitzsimons. 'We use residues from our corrugated cardboard manufacture as a raw material, but this stage is a very long way from the simple, conventional egg cartons. We have developed a rational moulding technique which gives high-quality packaging with smooth surfaces, square edges, and sharp angles. Strong, rigid, and durable'.
All packaging is tailored to customer requirements, and there is a high degree of flexibility. Moulds can be changed in one working day - as opposed to, traditionally, a week - and one can easily produce short runs. Fiber Pac is easily adapted to the various process control systems used by customers, and, since each item of packaging is identical, Fiber Pac can be easily used in fully-automatic packing lines.
Major multinational telecom companies, such as Motorola and Bosch Telecom, are already using Fiber Pac for many of their products.
'But many more industries can find applications for Fiber Pac', claims Poul Fitzsimons. 'There are for example many possibilities in the pharmaceuticals and food industries. Fiber Pac is perfect for bakery products or soft fruit such as kiwi-fruit or peaches. We have also produced prototypes for fast food and for airline catering. It's possible to impregnate the packaging to resist grease and moisture, and the purity of raw materials can be adapted to customer requirements.
'What's really created major interest in Fiber Pac, is its environmental profile'. Results from several surveys show Fiber Pac's low impact on the environment. In combination with corrugated cardboard, customers have a completely cellulose-based packaging material which is fully biodegradable and which therefore considerably reduces and simplifies waste treatment.
This is a powerful argument when authorities in many countries introduce environmental fees and are requiring increased manufacturer responsibility not only over the service life of the product, but also for that of the packaging.
Customers can also make significant savings in logistical areas such as storage and transport. Fiber Pac can be stacked very easily, and is therefore much less space-intensive than comparable packagings in alternative materials. Additionally, the restricted shape of Fiber Pac enables customers to reduce the outer dimensions of packages by up to 20%.
'We have successfully created a packaging that is both environmental and high-tech. This is what the customers want. Fiber Pac has come along at just the right time, and demand is increasing', says Poul Fitzsimons.

Caption 1:
Several large telecom companies, with great demands both towards accuracy and the environment, have chosen Fiber Pac from AssiDomän.

Caption 2:
Environmentally-friendly Fiber Pac packaging has a host of potential applications in the food and medicine industry.


For further information please contact:
General Manager Poul Fitzsimons
AssiDomän Packaging UK Warrington
Arpley
Warrington
Cheshire WA1 1LP
tel: 01925 636 622
fax: 01925 657 281
mobile: 0836 339 193