PRESS RELEASE
8 December 1995
New swimwear fashion
puts every woman's beauty in focus

Many think there is seldom anything new under the sun when the new swimwear fashion is presented each year. Standing out from the crowd are two new creations from Panos Emporio and Panos Papadopoulos, Scandinavia's leading swimwear designer. With Miss Sweden as his model he shows that something can be new yet still be something in which women with different shapes and figures can feel beautiful.

"The most important thing for me is to create swimwear that brings out women's beauty, with good fit and in good quality. So I usually work for two years on creating each new idea. Not every woman has Miss Sweden's figure, but all have something beautiful worth accentuating," says Panos, who has also achieved international success with his designs.
Many of the models in the new Panos collection accentuate the bust in a new push-up design - a natural result of how popular the push-up ordinary bra has become. Women with small busts, or those who have become accustomed to the different outline of a push-up bra, have long searched in vain for a similar bikini bra.


24-hours
There is another new idea to be found in Panos' new collection. The 24-hours swim suit. This versetile two-piece swim suit, designed in such a way that it allows you not only to wear it on the beach, and or, the gym, but also in town or night-clubs and parties combining it with a shirt or skirt alternatively. The top is available in two different styles, while the bottoms are also available with a longer leg that can be very flattering for women who prefer not to show so much thigh and hip.

Matching accessories
Panos has also designed shoes and bags to match the swimwear. His inspiration is that swimwear fashion should work like a coordinated summer wardrobe, in many more situations than the beach. And that his new creations should delight women of all shapes./ins

Picture caption 1:
Push-up model. Design: Panos for Panos Emporio.
Model: Petra Hultgren, Miss Sweden

Picture caption 2:
The 24-hour suit in metallic fabric. Design: Panos for Panos Emporio. Model: Petra Hultgren, Miss Sweden

For further information:
Panos Emporio AB, Designer Panos
Göteborgsvägen 89
S-431 30 MÖLNDAL SWEDEN
Tel. +46 31 864 090 Fax. +46 31 864 105

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