Stora Enso, Europe's biggest paper and board manufacturer, is launching a new product range for packaging cosmetics. The product family comprises the SBS boards Ensocoat and Ensogloss and FBB boards Printocart and Printocart Luxe, the latest addition designed exclusively for the luxury packaging industry. Stora Enso has also built a strong technical support and service concept around the new range. The company's goal is to be the leading material supplier in its chosen product segment. The new product family will be launched in October at the luxury packaging fair in Monaco.

The cosmetics market constitutes a business worth 50 billion euro annually in Europe, with Germany, France, Great Britain, Italy and Spain accounting for more than 80% of sales. In addition, sales of European cosmetics products to the United States and Asia are significant business.

"We have raised our capacity for cosmetics packaging board and built a strong service concept to support our customers," says Pan-European Coordinator and Sales Director for the cosmetics product family, Mr. Alain Piattier from Stora Enso France.

"Our cosmetics packaging boards Ensocoat and Ensogloss are the whitest on the market and are, thus, eminently suitable for products where the unprinted surface of the board itself remains visible. Printocart and Printocart Luxe, on the other hand, offer very high smoothness and are ideal for products where the whole surface is to be printed over. In the world of cosmetics and luxury packages a good printing surface is not the only requirement, though. The finishing properties are also decisive for the choice of material."

The whiteness of Ensocoat and Ensogloss should guarantee a good print contrast and consequently a high quality visual result. These boards also have good UV radiation resistance, and, due to their internal bond strength, can withstand considerable stress without breaking, the company states. Ensocoat is a one-side coated SBS board, pigmented on the reverse side. This means that the reverse side can also be printed, for example, with instructions or with other marketing material. Ensogloss is two-side coated and is suitable for very demanding applications where uniform printing properties are needed on both sides of the board.

Printocart and Printocart Luxe are reported to have excellent strength and stiffness, which makes them especially well suited for applications where the smoothness of high quality board is needed and where the printing ink will cover the whole surface. Printocart Luxe is a new product designed exclusively for the cosmetics and luxury packaging industry, where convertibility of the board is a prime asset. The smooth surface of the board is stated to be ideal for hot-foil laminating.

Stora Enso's cosmetics packaging materials can be printed by offset, flexo or rotogravure techniques. In the cosmetics business, sheet offset is the most commonly used method, but with Ensocoat and Ensogloss digital printing is also possible. After printing, a wide variety of finishes and other special effects can be applied including water-base dispersion varnish, UV varnish, hot stamp foil, embossing, metallic ink and laser die cutting.



Technical terms:
SBS - Solid Bleached Sulphate
FBB - Folding Boxboard

For further information, please contact:
Stora Enso France S.A.
Mr Alain Piattier
15/25 Boulevard de l'Amiral Bruix
F-75782 Paris Cedex 16
FRANCE
Tel: +33 1 5364 79 00
Fax: +33 1 5364 79 90
E-mail: alain.piattier@storaenso.com

Stora Enso Barcelona
Mr Patrick Collyer
Ctra. Nacional II km 592,6
08755 Castellbisbal (Barcelona)
SPAIN
Tel: +34 93 631 1000
Fax: +34 93 631 1022
E-mail: patrick.collyer@storaenso.com

Stora Enso Belgium N.V./S.A.
(Belgium + the Netherlands)
Mr Stefaan Temmerman, Sales Manager
Airport Business Center
Vuurberg 80
B-1831 Machelen (Diegem)
BELGIUM
Tel: +32 2 715 0500
Fax: +32 2 715 0579
E-mail: stefaan.temmerman@storaenso.com

Stora Enso Deutschland GmbH
Mr Wilfried Schmahl, Sales Director
Feldmühleplatz 1
DE-40545 Düsseldorf
GERMANY
Tel: +49 211 581 03
Fax: +49 211 581 2175
E-mail: wilfried.schmahl@storaenso.com

Stora Enso Interamericas, Inc.
Mr Timo Petteri Vuorio
8750 Doral Boulevard
Suite 270
Miami, FL 33178
U.S.A
Tel: +1 305 716 9799
Fax: +1 305 716 5441
E-mail: timo.vuorio@storaenso.com

Stora Enso Italia srl
Mr Renato Somekh
Via A. Volta, 16
I-20093 Cologno Monzese
ITALY
Tel: +39 02 251 514 74
Fax: +39 02 251 514 59
E-mail: renato.somekh@storaenso.com

Stora Enso North America Corp.
Mr Michael Walsh
Two Landmark Square, 3rd Floor
Stamford, CT 06901-2792
U.S.A
Tel: +1 203 356 2300
Fax: +1 203 356 2343
E-mail: michael.walsh@storaenso.com

Stora Enso (Schweiz) AG
Mr Alexander Meyer, Managing Director
Hohlstrasse 535
CH-8048 Zürich
SWITZERLAND
Tel: +41 1 435 3838
Fax: +41 1 435 3830
E-mail: alexander.meyer@storaenso.com

Stora Enso UK Ltd.
Packaging Boards
Mr Neil Coleman
1 Phoenix Place, Phoenix Centre
GB-Nottingham, NG8 6BA
UNITED KINGDOM
Tel: +44 115 964 7100
Fax: +44 115 964 7170
E-mail: neil.coleman@storaenso.com

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