M-real has launched a new sample system for Galerie Papers - a complete solution for selecting the right paper for magazines and other publications. It includes five bound swatchbooks, one for each Galerie Papers HSWO grade, printed with premium quality photographic images to display the high detail and color reproduction quality achievable. The design and layout of the sample system is the work of professional magazine designer, Mike McClafferty of Condé Nast UK.

The sample system complements the printed dummy service available from M-real. The same printed sheets can be bound according to a customer’s specifications to produce a dummy magazine that feels, weighs and handles as closely as possible to the finished article.

“Designing pages for the Galerie Papers sample system was an interesting challenge,” says Mike McClafferty. “My aim was to produce the sort of sample book that I would like to use when choosing paper for my publications. As a result, excellent photography combined with magazine-style design and layout is at the heart of the printed sample pages.”

Each swatchbook in the sample system contains bound eight-page sections printed with the same imagery on each basis weight per Galerie Papers grade – Galerie Lite, Galerie Brite, Galerie One, Galerie Fine and Galerie Art. This allows for comparison between weights as well as finishes. All the printed pages are reproduced using specific Galerie ICC profiles, and the brochures also contain technical specification tables. There are five different printed cover paper grade options in either Galerie Art or Galerie One.

To find out more about the Galerie Papers sample system or printed dummies please contact your M-real sales office.

Illustration 1: The design and layout of the sample system is the work of professional magazine designer, Mike McClafferty of Condé Nast UK.
© M-real www.m-real.com

Illustration 2: M-real has launched a new sample system for Galerie Papers - a complete solution for selecting the right paper
for magazines and other publications
© M-real www.m-real.com


Note to editors:

M-real is one of the leading producers of paper and paperboard in Europe. The company's customers include publishers, printers, carton printers, paper merchants, office suppliers and well-known consumer brand manufacturers.

M-real supports its customers' businesses by providing quality papers and paperboard for consumer packaging, communications and advertising end-uses. Together with its customers and partners, M-real develops products and solutions for demanding end-uses, such as magazines, art books, brochures, direct mail, and office papers. The company's paperboard is used for packaging of beauty and healthcare products, cigarettes, branded food and consumer durables.

M-real is headquartered in Finland. The company's sales are EUR 5.6 billion, and it employs over 13,000 people. M-real, which is part of the Metsäliitto Group, is listed on the OMX Helsinki Stock Exchange.


For additional information, please contact:

Timo Nore
Manager, Marketing Communications

M-real Corporation
Publishing
P.O. Box 25, 02020 METSÄ, Finland
Mob. +358 (0)50 598 9582
E-mail: timo.nore@m-real.com
www.m-real.com

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