/INS. SCA has developed GraphoStyle, which has high thickness and brightness. Its printing surface boosts images and four-colour print. GraphoStyle’s printability is on a par with exclusive magazines, the paper creates volume and it has one of the best environmental profiles in the market.

GraphoStyle is a matt, bright LWC paper that offers great value for readers and advertisers. The matt surface is easily-readable, while the higher brightness provides good contrasts and vibrant colours in images. It is a voluminous paper, giving the printed material a high-class feel and appearance. GraphoStyle is a good choice for streamlining mailshots with a low number of pages, while providing bulky advertising sheets that convey a luxurious feel.  

-“There has been a clear increase in the demand for bulky paper with high brightness in Europe, while paper that has an easily-readable matt surface is also proof of environmental values,” says Ulf Edman, Marketing Director for SCA Ortviken’s publication paper.

Higher bulk also enables paper buyers to reduce the grammage, saving money in both purchasing and distribution. Basically more paper for your money. GraphoStyle has been developed to compete with higher bulk papers used in advertising and magazines.

-“Over the past few years, SCA Ortviken has launched products based on customer needs. GraphoInvent and GraphoSilk have proven to be successful alternatives for advertising and magazines. With GraphoStyle we now want to give customers an extraordinary paper that meets the needs that we are currently seeing,” continues Ulf Edman.

For more information, please contact:

Ulf Edman, Marketing Director, SCA Ortviken, tel. +46(0)60-19 77 76. Björn Lyngfelt, Information Director, SCA Forest Products, tel. +46(0)60-19 34 98.