Reduced environmental impact coupled with cost savings are the consequences of a successful R&D partnership between Stora Gruvön and McDonald's. This co-operation has lead to the increasing adoption of lightweight paper bags for French fries in many of the fast food chain's European outlets. Supplied by the Swedish paper mill, the bags weigh about 7 grams less than the cardboard containers they are replacing. This small difference adds up to thousands of tonnes less of paper waste per year.

Better logistics and service are the two most important future challenges to the paper industry, according to Stora Gruvön. After two years of preparation this Swedish company is now introducing a completely new IT-based supply system. The aim is a considerable reduction in both stocks and delivery times - a profitable goal for all concerned.