PRESS RELEASE
30 January 1996
Sound as a sales factor

New advanced measurement system helps meet growing customer demand for the right kind of sound.

The world's leading manufacturers of noise and vibration measuring equipment, Brüel & Kjær, is launching a new Windows-based measurement system which ensures that industrial designers will be able to give all their products just the right sound. Nowadays, it's not enough to ensure equipment is noise and vibration-free: it has to sound right, too!

The customers of today are concerned not only with what a product can do, or even with what it looks like. Increasingly, they are looking for -- or maybe listening for -- what the product sounds like. If household equipment is too noisy, or even if it just sounds ‘wrong', customers will very likely move to another manufacturer whose products sound best.
Design and development departments are paying increasing note to reduced noise and vibration and better sound in the design of new machinery and products. This has in turn increased demand for improved sound-measurement systems to allow designers to test new products more simply and efficiently.

PC-based measuring system
To meet these more rigorous demands, the world leader in noise and vibration measurement, Brüel & Kjær, is launching a totally new PC-based sound measurement system, called Pulse.
A complete Pulse system is composed of a number of microphones or accelerometers (depending on whether noise or vibration is to be measured), a front-end unit, A DSP card for the PC, and a number of software modules. Measurements taken by, say, microphones can be transmitted via the front-end unit to an ordinary Windows-based PC, where Brüel & Kjær's new software enables the data to be processed and analyzed. The launch of the new system means that users can move from closed systems to open, standard products. At the same time, they will have access to a system which is much more user-friendly for non-specialists.

Individual analysis programs
From now on, the new Pulse system will enable design and development departments to more rapidly and easily perform most procedures involving noise and vibration measurement. The associated software includes a number of predefined settings, but the system also allows users to develop measurement or analysis programs of their own.
With Pulse, developers have the perfect tool for testing and analyzing rotating machinery, and so for enhancing possibilities for the design of low-noise products. In addition, Pulse offers a special program aimed towards sound quality. This means designers will be able to use computer analysis to avoid the situation where manufacturers create products that need costly modifications later to meet customer noise requirements./ins




Caption:
The world's leading supplier of sound and vibration measurement systems, Brüel & Kjær, has launched a new PC-based measurement system which is more flexible than previous systems and which can also be used by non-specialists.

For further information please contact:
Mr Bill Wirkus
Brüel & Kjær Instruments
2364 Park Central Blvd
DECATUR, GA 30036-3987
USA


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