/INS. Together with Vasa Brewery, SCA has designed and launched a unique “hockey rink” tray for 50 cl beverage bottles. Arcwise® is the SCA-developed corrugated packaging concept with rounded shapes.

Vasa Brewery is happy about the new opportunities that Arcwise® offers.

“A great thing about Arcwise® is that we can introduce a breakthrough packaging design and still use our existing erecting and filling machine, hence, no specific investment costs were needed. Furthermore, since the material can be manufactured on a conventional corrugated machine we see that sourcing is not an issue,” says Niclas Nilsson CEO of Vasa Brewery.

In addition to the tray, Arcwise® has developed a new round shaped wrap around packaging solution that also performs well in existing filling machines,

Arcwise® represents a revolutionary innovation in corrugated packaging. For the first time in history, Arcwise® technology allows for bending of corrugated board. The technology provides the unique opportunity to integrate graphic design with curved shaped packaging while having the rigidity of corrugated board. A new world of innovative design opportunities along with superior packaging performance and sustainability are enabled. Due to the strength gained from the curved shape, up to 30% material savings are possible.  

The new technology is protected by international patents. SCA offers the technique to packaging manufacturers under license.

For more information, go to www.arcwise.se

Caption 1: Beverage tray designed as a hockey rink. A lid will become the puck and the game is on! © SCA

Caption 2: The Arcwise® wrap around packaging is ideal for automatic packing of round shaped products. © SCA

http://publicmediabank.sca.com/webgatePIN/pin.html?pin=VA6AHVRMR04H

For additional information, please contact:

Rickard Hägglund, Business Manager, Arcwise®, tel. +46 (0)60-19 30 21

Magnus Viström, Innovation Manager, SCA Forest Products, tel. +46 (0)60-19 30 35

Björn Lyngfelt, VP Communications, SCA Forest Products, tel: +46 (0)60 19 34 98.