How do you launch a chocolate confectionery product for a new consumer group? This autumn Cadbury Limited introduced a chocolate pack with a modern design to attract young consumers. Stora Enso Packaging Boards' Performa board has made it possible to create a design that differs from conventional alternatives. The bleached, mineral coated board containing CTMP has also passed Cadbury's stringent taste and odour tests.

A muesli package which does not require an inner bag was launched on the market in Norway this autumn. This is a CTMP based packaging concept designed for Europe's extensive muesli and breakfast cereal market to guarantee good barrier properties. Stora Enso Packaging Boards' Performa Barr board is now used in all the muesli packs of Regal Mölle's Bajas product family.

New packaging application has been launched on the European sausage and cured meat packaging markets. Sausages and cured meats can now be packed in a paper-lidded vacuum pack which provides the same barrier properties as aluminium or plastic. The superior printability of the paper lid contributes to enhancing the appeal of the product on the shop shelf.

Ensocoat SBS board, which is manufactured by Stora Enso Packaging Boards, has been selected as the principal card material for the Hallmark Cards in the Dutch market. The choice was based on the board's brightness, good stiffness and overall service together with the company's aim to cut costs. Stora Enso Packaging Boards and Hallmark Cards Nederland B.V. signed a long-term partnership agreement in December 1999. The wholesalers are Bührmann-Ubbens.

Laboratoires Industriels de Vichy (LIDV), a member of the L'Oreal group, is now using Stora Enso Packaging Boards' Ensocoat board. With the new packaging concept, Vichy now has a board with the utmost purity and brightness to protect its skin care products. The company will use Ensocoat in all its board packages.