Under an agreement signed today,
Dansk Eternit, Denmark's leading
manufacturer of cement composites,
will market and distribute the best-
selling HardiPlank cement sidings
from manufacturer James Hardie.

HardiPlank is already the market-leading siding in the US and Australia, and the new agreement gives James Hardie access to the thriving Danish market via the well-established Dansk Eternit. At the same time, the move extends Dansk Eternit's cement composites portfolio with a high quality siding that has a proven aesthetic appeal to homeowners.

“We are delighted to have forged this new partnership with Dansk Eternit”, says Pierre Castien, James Hardie Europe Managing Director. "By playing to each others' strengths, we'll be able to add maximum value all along the supply chain, for merchants and installers as well as housebuilders and developers "

"With HardiPlank in our portfolio, we're now positioned to address the fibercement sidings market in Denmark, and give builders' merchants a one-stop shop for quality fiber cement products” adds Jörgen Jacobsen, Dansk Eternit A/S Managing Director.

James Hardie has an international reputation as a dynamic manufacturer and developer of innovative, durable building materials – it operates one of the largest R&D centres in the world devoted to cement composite technology - and has a formidable track record in helping to build new markets. Its flagship product, HardiPlank, combines all the advantages of cement composite, such as reduced maintenance, excellent durability and fire-resistance, with the aesthetic appeal of traditional wooden sidings.

Background information:
James Hardie (NASDAQ, NM:JHX) is the leading innovator of durable building materials and composite technologies. For over 20 years, we have operated in markets around the world, in the United States, Australia and recently in Europe. Our businesses employ over 2,500 people who generate revenue of more than 1.0 billion Euro a year. Our success is based on great products and the success of our partners and customers.

HardiPlank is a registered trademark of James Hardie International Finance B.V.

The Dansk Eternit Holding Group (www.deh.dk) is among the leading players within fibrecement based building materials, and
the second largest in Europe. We employ more than 800 people in ten European subsidiaries, and have a turnover of more than
€150 million. Our mission is to develop, manufacture, buy, and market products and systems for roofing and cladding with focus
on fibre cement. The DEH Group is owned by the FLSmidth Group (www.fl smidth.com).

James Hardie contact details in Denmark:
James Hardie
Satellitvej 7
DK-8700 Horsens
Tel.: 75 61 38 10
Fax.: 75 62 38 88
www.jameshardieeu.com
Picture 1:
James Hardie's General Manager Pierre Castien and Dansk Eternit Holding A/S Jan Deding Group Sales and Marketing Director see a bright future for the Danish cement siding market.

Contact:
Pierre Castien
General Manager
Atrium, 8th Floor, Strawinskylaan 3077
1077ZX Amsterdam, The Netherlands
Tlf: +31 20 301 2985
Fax: +31 (0) 20 642 5357


Paulina Logchies
Marketing Manager James Hardie Europe
Atrium, 8th Floor, Strawinskylaan 3077
1077ZX Amsterdam, The Netherlands
Tlf: +31(0) 20 301 3823
Mob: +31 (0) 6 51884345
Fax: +31 (0) 20 642 5357
www.jameshardieEU.com

Press release images