Cramo is intensifying its strategic relationship with Caterpillar and introducing the worldwide 'Cat Rental Store' concept in the Group starting this autumn. The aim is to be able to satisfy the rapidly growing rental market's demands even more efficiently, with an expanded product range for the rental market and a higher level of additional services, according to Cramo's CEO. Cramo, which is already one of Europe's largest rental companies, is consequently becoming a key player in a pan-European trend. The agreement is not linked to any change in ownership.