The requirement for fresher, individually-adapted publications has led to increased calls for ‘print-on-demand’ technology. Strålfors AB, International Division, has developed an extensive POD system as part of its Lasermax product line, fulfilling a new EU directive. This development will permit efficient and reliable production of short, fast editions of a number of different publications.

‘Machinery and equipment sold in the EU today must have manuals and instruction leaflets in the appropriate language’, explains Åke Franzén, European Area Manager with Stralfors International. ‘Our Lasermax range makes it simpler to generate high-quality publications in the appropriate language, concentrating exclusively upon the particular model purchased, on a closely-controlled production line.’
Compared with conventional offset printing, POD technology usually gives lower costs combined with shorter lead times. Examples are instruction manuals for motor vehicles, timetables and price-lists for various customer categories, as well as exhibition catalogues, direct advertising, and service instructions.

Complete POD system
The company claims to provide POD solutions based on the Strålfors group’s experience in creating total solutions for complete printing applications for many different organisations such as banks, airlines, vehicle manufacturers, and telephone companies. This long experience in paper-handling has been applied to obtain a high degree of functional reliability.
All machines in the Lasermax range are suitable for high-speed printers from the major manufacturers including IBM, Océ, Nipson, Xerox, Scitex, and Hitachi. The same applies to interconnection with peripheral units — eg for trimming, binding and glueing — from manufacturers such as Horizon, Duplo, and C P Bourg.
The company has also developed Windows-based software, MIS (Management Information System, for production monitoring and quality control. This provides continuous supervision, as well as extensive operational data for management, operator, and service providers.
Stralfors International is part of the Strålfors group, one of Europe’s leading manufacturers of paper-handling equipment, forms, labels, electronic print services, and software. Turnover in 1996 amounted to some SEK 2,000 million, and the number of employees is about 1,400./ins

Caption: The POD system is based on fast laser-printers plus various associated special machines for paper-handling and post-treatment.

For further information please contact:
(United Kingdom)
Andrew James, Stralfors PLC
Enterprise House, Murdock Rd
Dorcan, SWINDON, Wiltshire SN3 5HU
Tel: 01793 488088
Fax: 01793 488552
GSM: 0836 787 838
* * * * *
(Belgium:)
WEB Converting NV
Monique Jacobs
Tony Michiels
Industriepark Noord 19
B-9100 SINT NIKLAAS
Tel: 03 780 70 70
Fax: 03 780 70 90

(Denmark:)
Henrik Sørensen
Strålfors Dataprodukter A/S
Ejby Industrivej 6
DK-600 GLOSTRUP
Tel.: 43 43 43 00
Fax: 43 63 22 25

(Finland:)
Oy Böwe Systec Ab
Joachim Alestam
Niittyläntie 3
FIN-00620 HELSINKI
Tel: 09 757 24 77
Fax. 09 791 551

(France:)
BÖWE SYSTEC S.A.
Olivier Bloch
Zi Le Peripole
33, av du Maréchal-de-Lattre de Tassigny
F-94127 Fontenay-sous-Bois-Cedex
Tel: 01 487 623 01
Fax: 01 487 632 01

(Germany:)
Recytab-Papier GmbH & Co. KG
Hermann Abels-Bruns
Heinrich-Hertz-Str. 3
D-40721 Hilden
Tel.: 02103 588 921/22
Fax: 02103 588 947

or:
Recytab-Papier GmbH & Co. KG
Hans-Wilhelm Oeltzen
Schützenweg 27
D-31061 Alfeld-Leine
Tel: 05181 900 000
Fax: 05181 900 002

or:
Recytab-Papier GmbH & Co. KG
Stephan Klier
Staltacher Str. 36
D-82393 Iffeldorf

(Greece:)
Inform P Lykos SA
Gregory Karpodinis
P O Box 140
GR-19400 KOROPI
Tel 01-662 66 24
Fax 01-662 35 36

(Italy:)
Böwe Systems S.r.l.
Giuseppe Orsini
Parco dei Medici
Via Carlo Veneziani 58
00153 ROMA
Tel: 06 651 911 23
Fax: 06 651 911 36
GSM 0335 632 26 87

(Netherlands:)
Rotaform
Harm Jan Hulleman
Postbus 38
Zilverstraat 2
NL-8200 AA LELYSTAD
Tel: 0320 279 900
Fax: 0320 279 999
GSM: 653 38 18 10

or:
WEB Converting NV
Tony Michiels
Industriepark Noord 19
B-9100 SINT NIKLAAS
Tel: 03 780 70 70
Fax: 03 780 70 90

(Norway:)
Strålfors AS
dd Kristiansen
Alf Bjerkes vei 12
Postboks 17, Risløkka
N-0516 Oslo
Tel: 22 725 600
Fax: 22 631 124
Mobile: 090 551 496

(Portugal:)
Escrito Matica
Antero Godinho
Rua Norberto de Oliveira
Lote 5-1o
P-2675 ODIVELAS
Tel: 01 937 33 24
Fax: 01 938 62 47

(Spain:)
ROBERTO ZUBIRI, S.A.
Antonio Donoso
Complejo Triada
Avda. de Burgos 17-9°
E-28036 MADRID
Tel: 91-302 15 00;
Fax: 91-302 52 33

(Sweden:)
Strålfors AB, International Div.
Åke Franzén(Area Manager Europe)
Jan-Christer Persson (Sweden)
Långgatan 21
S-341 84 LJUNGBY
Tel: 0372-850 15
Fax: 0372-828 37
E-mail: ake.franzen@stralfors.se

(Switzerland:)
KOELLIKER
Thomas Beckwith
Büroautomation AG
Hertistrasse 29
CH-8304 WALLISELLEN
Tel: 01 831 16 30; Fax: 01 831 16 62

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