PRESS RELEASE
2 April 1996
This summer's British swimwear comes from Scandinavia's first fashion house

Designer Panos shows the latest in swimwear fashion. At the same time he is starting Scandinavia's first fashion house.
Apart from swimwear for men, women and children, the Panos Emporio fashion house introduces accessories, eye-ware and his own perfume.
Who says that Scandinavia is cold?

"It is time to promote Sweden as a clever and inspiring country for design," says Panos. "By founding a fashion house we can now introduce the totality of our vision and personality. Obviously we also hope to a be a leading light for other designers in Scandinavia. Many hitch a ride on a trend and then disappear again. Our idea is to provide continuity. The client should feel safe in our hands, but we also want to surprise! We are now going to plan and invest in the country of design."

Simple but luxurious
Luxury and frivolity in sparkling colours are the catchwords in Panos Emporio's fashion house. But everything also has to be easy to wear and combine. For example, the shoes now being introduced are in the same fabric as the swimsuit.
"The idea is that our products should function as a base for the summer wardrobe. A bikini top, for example, can be worn with shorts with matching shoes or kangas.
Fax:+46 31 86 41 05
eden
på INStA bikini can be worn on the beach, in town, at the aerobics class or at the disco. There is in fact only one limitation - and that is the woman's own imagination," says Panos.

A style for every body
His swimwear is already well-known. The quality, fit and sparkling colour combinations are seen on beaches over much of the world. Panos creates swimwear so the woman who wears it will feel proud and beautiful. A perfect body is not the most important thing. Panos believes that nearly all women have something beautiful to emphasise, and in many cases it is the breasts.
"I think that men and the woman herself would agree on that. It is quite simply innate. Breasts create harmony. Therefore my collection now also includes push-up style bikinis. Most of my styles are in various sizes and designs so that virtually all women can wear them with grace."

Limited numbers
Even though Panos swimwear often sells out within a few weeks of delivery to the shops, the risk of meeting anyone else wearing the same swimsuit is small. The reason is quotas. Once the allocated number of swimsuits in a particular style is sold, the shop cannot order more. This limits the number in any particular area.
"I want the woman who has bought my swimwear to feel luxurious and know that it is exclusive."

Captions:

AMORGOS
An outfit for the independent, untamed woman. For the personality as strong as the elegant, well-defined lines Panos has used to shape this beautifully innovative swimsuit. It tempts you to wear it for your morning's leisurely wanderings. And its design will tempt you to wear it for the evening's disco too.

KIFISIA
Supremely elegant. Subtly sexy. Unmistakably the ultimate swimsuit for the self-confident woman of the world. The woman who knows what she wants. Swimsuit and bikini at the same time, with the perfect fit that has become designer Panos' trademark. Kifisia will turn many heads.

SHOES
Perfection for those who know how to appreciate and enjoy it. Shoes made of real leather and fabric, designed to complement some of Euro Collection Summer 96's most interesting models. Made to fit perfectly. Essential if you love yourself, if you want something extra in life to set you apart from the crowd. Distinctively individual.

DELFI
Playful bright lively colours - a simple yet effective expression of the designer's love for life. For the self-confident woman who knows how to make an elegant statement of her own love for life.



KLEOPATRA
Panos introduces a touch of sophistication with this swimsuit by contrasting an exquisite classic blue with an array of rich colours. Kleopatra is complemented by beautiful matching shoes.


For further information please contact:
Designer Panos
Panos Emporio
Göteborgsvägen 89
S-431 30 Mölndal, Sweden
Tel:+46 31 86 40 90
Fax:+46 31 86 41 05



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