Ca. 59 billion plastic and aluminium coffee capsules are produced yearly, where do most of these end up? Unfortunately, in our landfills. This obviously translates into a big global waste management issue. Ideel has made it their mission to provide its consumers with a cup of specialty coffee at the touch of a button, without being a burden to the environment. All of this while securing fairness and transparency throughout the supply chain. Sounds too good to be true? Let’s look at the details of their product!