An expanded range and a focus on strengthening its business through international collaboration are supporting Stora Enso's strong growth in graphical boards. The use of the company's Aurocard board for the covers of IKEA's catalogues is a powerful example of this increasing market. This year 132 mi
Popularity of snack food is challenging the packaging industry. New types of packs are needed to attract busy consumers. The Langnese-Iglo Micro-Baguette launched on the German market this spring is an excellent example of the new trend in smart packaging, where technology and design go hand in hand
A light and strong board case for photo CDs has been developed by Stora Enso Activation. The packaging solution is reported to offer costs savings coupled with a smarter image for brand owners. This novel packaging solution has been adopted by the leading photographic company, Fujicolor, for its pho
Ready-to-drink tea is now Japan's most popular soft drink, selling in terms of volume more than fruit juices, carbonated drinks, milk and water. The tea trend seems likely to continue and it contributes to the growth of Stora Enso Consumer Boards and Nippon Paper-Pak on the Japanese markets. Nippon
The new insulation cup developed in co-operation by Huhtamaki and Stora Enso Consumer Boards has been well received by airlines. Paper cups and other fibre-based containers have a key role in modern inflight catering concepts in which functionality and recyclability are emphasised. Both Huhtamaki an
A new innovation centre to focus on packaging R&D, InnoCentre, is founded in Finland by Stora Enso Consumer Boards and Stora Enso Research. It will offer customers new packaging concepts and support the company's ambition of world leadership in launching new packaging products. Operations will s
Stora Enso, together with Scandinavian partners, has developed a board-based müsli cereal package that eliminates the need for an additional inside air-tight bag. It is a product concept that guarantees air-tight qualities for such packages. One of the first commercial applications for the new conce
Tray packaging for promoting design companies' activities is now a fast growing business for Stora Enso Consumer Boards. The new Trayforma board range is gaining popularity especially amongst European design groups including leading Finnish fashion house, Marimekko. The fashion company introduced in
Stora Enso Consumer Boards has taken on the role as venture capitalist through the purchase of Activation AB. This Swedish company specialises in cd packages and associated packaging machinery. Through such acquisitions, Stora Enso Consumer Boards wants to speed up technological developments and cre
Europe's leading consumer packaging board producer, Stora Enso, is launching new power brands Cupforma and Trayforma for the cup and tray markets. For the cup market the company seeks growth in promotional and coffee-to-go products, while the main potential in the tray market is in non-food applicat
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