Quality paper for SOHO market

PRESS RELEASE
November 10, 1995
Quality paper for SOHO Market

Research has shown that during 1996 more PCs will be sold for home use than to commercial companies. This is due in part to the SOHO (small office - home office) market growing as quickly as the small business area. SOHO users have different requirements for auxiliary equipment. Printer paper must be easily obtainable with user friendly packaging for this market and so the Wifsta Fine Paper Mill, part of SCA Graphic Sundsvall AB, have launched Wifsta Office Junior.

"Junior" contains 400 sheets of 90 gsm paper which can be used for any application including plain paper fax, laser printers, inkjet or copier. The paper is of such high quality it is even suitable for colour printers. It has been awarded the prestigious Nordic Swan environmental label. The packaging has a strong paper handle which makes it easy to carry home. When the paper has been used up, the holder itself can be re-used as a file for storing magazines or other papers or alternatively can be recycled.
‘Paper is usually sold by the ream, or 500 sheets', explaines Håkan Freudenthal, Marketing Director of Wifsta Fine Papers. ‘What we are offering is an alternative which we feel is more suited to this market segment.'.
‘It is important that "Junior" is easily obtainable. It will be available from stationers, but also outlets like tobacconists and department stores are possible'. The product will be supplied in smaller pallet sizes so that it can be handled by this sort of sales outlet./ins

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