Company Profile

Snickers Europe develops, manufactures, and markets functional working clothing for professional workers and companies. The company has representatives in 13 countries in Europe through independent franchisees, in UK Snickers Original Ltd.

Business concept
Snickers provides professional workers and companies with functional and attractive work clothing which increases the user's self-respect and professional pride, as well as reinforcing the company's image and profile. We aim to do this by developing and marketing unique products, services and distribution at prices which are profitable but competitive.

Market: Europe
Sales at retail level: SEK 410 million (1998)
Staff: total around 400 (1998)
MD: Bengt Liljestam

Future objectives:
Positive development over recent years with increased sales, especially in export markets, will continue. Product development, which has made Snickers a market leader, continues. Snickers will continue to be the innovator in the market, and stay ahead of its competitors.

History:
Snickers Original was founded in 1975 by the electrician Matti Viio. His anger at poor-quality work clothing made him go home one day and design his own. Over its first five years, the company grew by 100% per year in Sweden. By 1980, Snickers was a well-known trademark that stood for quality, innovative thinking, and customer awareness. In order to expand the product outside Sweden, Snickers Europe AB was founded as a development and franchising company. Franchised companies independently look after marketing, distribution and service in their respective markets in accordance with current agreements. Snickers Europe AB is responsible for business and product development, production, quality control and co-ordination of profile-forming marketing.

For further information, please contact:
Snicker Original Ltd
David Clark
Unit N3, Gate 4, Meltham Mills Ind Est
Knowle lane, Meltham
UK-Huddersfield HD7 3DS
tel: 01484-85 44 88, fax: 01484-85 47 33