New alliance in insertion technology

”We have sought a U.S partner for a long time in order to expand upon our market leading position in Europe”, said Chairman of Limt, Stefan Ridderheim. ”Channelmatic’s technological superiority, its considerable market share, and understanding of the global television market made them an ideal partner. The company’s close association with the IndeNet Media Service Group, which markets broadcast and cable advertising sales management software, will also be beneficial”, he added.
President of Limt, Pierre Strasser, former Director of Market Development Telecommunications and Media for IBM Europe, Middle East and Africa said: ”The combination of Limt’s technology and know-how and Channelmatic’s long-standing experience of the industry allows us to better serve our customers on a changing market.”
Channelmatic already has more than 1,500 insertion sites installed in the United States, New Zealand, Australia, Canada and Latin America. The first operational LIMT LVS 300 system came on air in Sweden last autumn and the company has already established sales and support organisations in Germany, France and the UK. The combination of the two companies’ systems, which offer Server Open capabilities, will allow seamless integration in mast-head and cable borne systems irrespective of server platform.
Limt also recently announced a strategic alliance with Norway-based, Lani International which is part of the CAG Group. Lani has recently made inroads into the American market through agreements with TCI, Time Warner and Bell for the delivery of Traffic and Billing systems. The Limt/Lani marketing and sales agreement means that the two companies will market each other’s products thereby increasing market penetration by offering TV channels a complete system solution.

For further information contact:
LIMT AB, Local Insertion Media Technology
Göran Waerner
Tel: +46 8 717 15 02
Fax: +46 8 717 25 02