RECYCLABLE LID MADE STRONG

Walki-Lid is made of paper and plastics that can be separated from each other as a part of the normal paper recycling process. The extrusion coated lid is durable, easy to print on and it can be cut into different sizes and shapes. And above all, it’s easy for consumers to peel off the lid without tearing it and to dispose of it together with other paper waste.

“Originally we started to develop a fibre based lid for milk product packaging because we thought it would be stronger than traditional lids made of aluminium,” says Heikki Lumme, Packaging Product Line Manager at Walki. “But now the environmental issue is an equally important aspect”.

He emphasizes that a fibre based lid, of which Walki is nearly the sole manufacturer, has an inherent strength and puncture resistance that is very important in some dairy product segments.

“Since traditional lids were also almost impossible to tear off in one piece, we saw a clear market for a paper-based lid that is both strong and easy to open. Altogether, we think that our lid strengthens consumer confidence in the quality of the product it protects, which we think improves retail profitability.”

Excellent printability

One main advantage of Walki-Lid is its excellent printability, capable of carrying the most demanding graphics produced by modern printing processes.

“It’s obvious that attractive looking packaging gets the customer’s attention in the shops,” says Mr Lumme. ”That’s why we think the product will benefit the whole supply chain, including brand owners and consumers.”

The extrusion coated lid can be delivered either in rolls or cut in sheets. Walki can customize certain properties of the material. The backside can for example be customized to optimally suit containers with certain specifications.

Growing demand

Production of Walki-Lid has increased significantly in recent years. In 2010 growth was 25% and this year sales are expected to increase some 15-20%.

“The main markets have so far been in the Nordic countries, but we have customers as far away as Australia and Africa, which shows that it’s a truly international product,” says Mr Lumme. “Now that we have developed it to suit a broader spectrum of dairy products, we aim to grow, particularly outside the Nordics.”

He emphasizes that Walki-Lid is suited for a broad range of dairy products in single-portion food packaging applications.

“When there is a need for a great looking lid that has to be strong and easy for consumers to peel off, our fibre based lid is hard to beat." /ins

Captions:

Walki's paper-based lid for single-portion food packaging applications, Walki-Lid, is strong yet easy to open at the right moment.
© Walki Group

Walki in brief

Walki Group is a leading producer of technical laminates and protective packaging materials, specializing in the production of fibre-based, intelligent, multilaminate products for markets as diverse as energy-saving construction facings to barrier packaging applications. Walki Group has operations in Finland, Sweden, Germany, Poland, the UK and China with a workforce of about 1,000. Annual net sales for the Group are EUR 300 million.


For more information, please contact:

Heikki Lumme
Product Line Manager, Packaging
                                                                   
Tel. +358 205 36 3036
Fax +358 205 36 3090
Mobile +358 40 182 0940
                                                                      
E-mail heikki.lumme@walki.com
www.walki.com