M-REALS PAPER PROFILES FOR GALERIE PAPERS NOW UPDATED ON WEBSITE

“Paper Profile is an admirable, industry-wide scheme, aimed at providing technical environmental information in a standard and transparent way,” says Miika Jokinen, Assistant Vice President, Technical Services for M-real Publishing. “Our customers appreciate having Paper Profiles available on the click of a button, either for printing out or forwarding to their contacts.”

A Paper Profile sets out standardised environmental product information all on a single A4 sheet. This can be printed out to give to customers, external auditors or other stakeholders. A new brochure about the system is available on www.paperprofile.com together with FAQS and contact information for the eleven suppliers in the scheme.

Aimed at the professional paper buyer, each Paper Profile provides details on product composition and environmental management systems in place at the mill where it is made. It also gives information about production related emissions into the atmosphere – such as carbon dioxide and sulphur dioxide – and into watercourses – such as nitrogen or phosphorus, together with measures of the resulting water quality. Waste to landfill and energy consumption figures are also covered.

“Paper Profiles are a sophisticated tool, requiring a degree of technical knowledge, but they do answer the sort of questions on environmental responsibility increasingly requested by our customers,” adds Miika Jokinen. “Paper Profiles complement eco-labels and forest certification, allowing buyers to make well informed product choices.”

M-real also publishes two supplements to its standardized Paper Profiles, verified by independent certification bodies. The first includes details of transportation of the raw material to the mill (truck, ship or train; average transport distances), further mill and product details, and recommendations for disposal of the paper and packaging after use. The second supplement gives a breakdown of the origin of wood by country, and the share of certified wood (PEFC/FSC) used in the product./ins

Note to editors: Employing over 14,000 people, M-real is one of the leading paper companies in Europe. Through its worldwide sales network, M-real serves customers who mostly comprise publishers, printers, paper merchants, offices and carton printers and well-known consumer product companies M-real provides excellent wood fibre-based solutions for consumer packaging, communications and advertising end-uses. Together with its customers and partners, M-real develops solutions for demanding end-use, such as magazines, art books, brochures, direct mail, office papers, as well as packages for beauty and healthcare products, cigarettes, branded food and consumer electronics.

The company focuses on four core businesses: Consumer Packaging, Publishing, Commercial Printing and Office Papers. Map Merchant Group is M-real´s paper merchant.

Headquartered in Finland, M-real Corporation is listed on the OMX Helsinki Stock Exchange. Sales of the company in 2006 were EUR 5.6 billion. M-real is part of the Metsäliitto Group. With sales of EUR 8.5 billion, Metsäliitto Group is the eighth largest forest industry group in the world. www.m-real.com

For additional information, please contact:

Marjo Halonen,
VP Marketing Communications,
M-real Publishing

tel.+358 10 469 462
e-mail: marjo.halonen@m-real.com