Popularity of Swedish gingerbread biscuits rising take-off at ISMfor further expansion

At this year's Internationale Süsswarenmesse-ISM different flavours and packaging specially adapted to European markets are being presented.
The European grocery chains Edeka and Eurospar are two examples of those who believe there is a greater potential market for this traditional Scandinavian Christmas speciality.
Gingerbread biscuits have been part of the Christmas tradition for a very long time. Their great success, in the USA among others, means however that Anna's gingerbread biscuits are becoming a year-round product. In that market alone, over 500 tons are sold annually.
The Swedish presence at ISM is intended to further raise the level of interest in gingerbread biscuits abroad.
Annas Pepparkakor can offer almond, orange, lemon and mint chocolate flavours, as well as the original 1929 recipe. It is hoped to introduce the popular Swedish pastime of building gingerbread houses on to an international market. By providing the material for 500 000 such houses a year, Anna's Pepparkakor is also an important "housebuilder".

Caption
By presenting several different flavours and packaging at ISM, Anna's Pepparkakor (gingerbread biscuits) is aiming to further increase international interest in this Swedish product. Already about half the 500 million or so biscuits produced annually are exported.

For further information, please contact:
Stand A6-16 in Hall 5 during the ISM, or,
Annas Pepparkakor AB
Joakim Inaeus, Marketing Manager
Radiovägen 23,
SE-135 48 Tyresö, SWEDEN
Phone: +46 8 448 70 70
Mobile phone: +46 70 512 04 20